Today, we stand at the frontier of a transformative era in advertising and marketing. The emergence of AI as a powerful force in our industry promises to revolutionise every facet of our work – from strategic planning and creative ideation to production, media buying, and regulatory compliance.
AI will have a transformative impact on productivity and the wider economy, including in the advertising, marketing and creative industries. We also support the UK’s ambition to be globally competitive in this field and our AI workstream is focused on driving the industry’s response to this rapidly evolving technology.
Whilst AI is a massive opportunity for the sector, it also carries risks and challenges. Â We believe that the best way to address challenges is to build understanding across policymakers, industry, and society at large. As we harness these innovative tools, we must remain vigilant in our commitment to ethical practices and responsible deployment.
