All In: Creating an Inclusive Workplace for All

Biography

Efrain is the Global Director of Diversity & Inclusion, Marketing Excellence at Reckitt, based in the company’s Amsterdam HQ. Originally from Chicago, Efrain built his career at Ogilvy & Mather where he led engagement planning on the SC Johnson business and translated brand/creative strategy into digital consumer marketing.

Efrain led Reckitt’s data-driven marketing transformation across various roles in both the US and global roles between 2015-2020. In 2020 he joined the newly-formed Purpose team, with Fabrice Beaulieu (CMO at Reckitt) as executive sponsor, to create a new growth engine for Reckitt built on principles of diversity, equity, and inclusion.

Biography

Sharon Lloyd Barnes is the Commercial Director for the Advertising Association, which involves managing and growing its commercial side, ensuring the AA’s work reflects and supports its members’ business goals.  She ran advertising sales teams in London and New York before co-founding The Drive Partnership, a consultancy working with businesses across a range of sectors to build profitable growth.

Sharon is a key part of the UK advertising team which is heading to the Cannes Lions festival this summer and will be actively engaging with association members and the wider Cannes Lions community during the week.

Biography

An award-winning global strategist Harjot is most drawn to people shaped by their interest in constant discovery, learning, and open mindedness.

He loves this business because he believes brands and creativity have the most power to change the world.

Harjot’s passion to excel at a creatively and commercially actionable understanding of people, brands and culture has led him on a global career path spanning 6 countries and 3 continents.

Colleagues and clients consistently credit him with bringing clarity and inspiration from the complex, putting human needs at the heart of any marketing response and delivering measurable impact. Harjot has judged, advised, spoken and won awards at the most notable industry award shows.

Harjot joined Mccann New York in 2011. Prior to being named Global CSO of Mccann in January 2021 he served as CSO, Mccann Worldgroup EMEA, leading it to be the most creatively effective agency network; for 5 years.

Biography