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Cookie Policy

/ May 21st 2025

1.  Introduction 

The Advertising Association (“we”, “us”, “our”) uses cookies and similar technologies (such as web beacons, pixels, and local storage) on our website https://adassoc.org.uk/. This policy explains how we use these technologies, why we use them, the choices you have, and your rights to control our use of them.  

2. Cookies are not your enemy, and we use them with care 

2.1 Cookies 

Cookies are small text files placed on your device when you visit our website. Cookies enable a website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Importantly, cookies help us provide you with a better website experience, including by: 

  • Recognising your device 
  • Remembering your preferences 
  • Understanding how you use our site 
  • Enabling certain features and functionality 
  • Helping us to improve our services 

2.2 Web Beacons 

Small transparent image files (also known as “pixels”) are used to: 

  • Track your movements on our site 
  • Determine if you came to our site from an online advertisement 
  • Verify if emails were opened and acted upon 

2.3 Local Storage 

A component of web browsers that allows websites to store data as text on your device, used for: 

  • Saving user preferences 
  • Storing session information 
  • Caching content for offline use 

 

3. Types of Cookies We Use 

3.1  Strictly necessary cookies 

These cookies are strictly necessary for the functioning of our website and cannot be disabled.  

 

Cookie key  Domain  Cookie type  Expiration  Description 
__cf_bm  .fonts.net  Third Party  30 minutes  Distinguishes between human and bots 
_wp_session  adassoc.org.uk  First Party  30 minutes  Manages user’s session  
PHPSESSID  adassoc.org.uk  First Party  Session  General identifier used to maintain user session variables 
Cookie_consent_level  adassoc.org.uk  First Party  1 year  Stores the user’s consent state for the different categories of cookies used on the website 
_GRECAPTCHA  Google.com  Third Party  6 months  Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. 

 

3.2 Performance/Analytics Cookies 

These cookies help us understand how visitors use our website. You can accept or refuse these cookies via the cookie banner.  

 

Cookie key  Domain  Cookie Type  Expiration  Description 
_ga  adassoc.org.uk  First Party  1 year, 1 month  This Google analytics cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. 
_gid  adassoc.org.uk  First Party  1 day  This Google analytics cookie is used to count and track pageviews. 
_gat  adassoc.org.uk  First Party  52 seconds  This Google analytics cookie is used to throttle the request rate – limiting the collection of data on high traffic sites. 
_ga_RQ444T7875  adassoc.org.uk  First Party  1 year, 1 month  This Google tag is used to persist session state. 

 

3.3 Marketing/Targeting Cookies 

Our website uses the Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. You can accept or refuse these cookies via the cookie banner.  

 

Cookie key  Domain  Cookie Type  Expiration  Description 
_fbp  adassoc.org.uk  First Party  3 months  (Facebook pixel) Used to deliver a series of advertisement products such as real time bidding from third party advertisers 
lastExternalReferrerTime  local  First Party  Persistent  (Facebook pixel) detects how the user reached the website by registering their last URL-address. 
lastExternalReferrer  local  First Party  Persistent  (Facebook pixel) detects how the user reached the website by registering their last URL-address. 

 

4. First party cookies and third party cookies: what’s the difference?

First party cookies are set by the website you are visiting, and they can only be read by that site. 

Third party cookies, however, may be set by other websites who run content on the page you are viewing. 

Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use Google Analytics to analyse how users use the site. Google will set their own cookie to perform this service. The website you are visiting may also contain content embedded from other sites such as Facebook and these sites may set their own cookies. 

Any information we collect either from report downloads, competition entries, surveys and general enquiries will be kept confidential and generally we will only use your information within our company. Your information will never be sold or used in connection with anything other than what you supplied the information for. 

5. How to manage your cookie preferences on our website

You can change your cookie preferences at any time by: 

  • Clicking the “Cookie settings” link in our website footer 

6. How to control cookies on the internet

If you wish to restrict cookies then you can do this through your browser; the Help menu within your browser should tell you how.  

In addition,  www.aboutcookies.org, explains how to control cookies when using the internet.  For mobile devices, consult your device’s instruction manual for cookie controls 

7. Your Rights 

You have the right to: 

  • Withdraw consent 
  • Object to processing 
  • Access your data 
  • Erasure of data collected through non-essential cookies 
  • Contact the Information Commissioner’s Office (ICO) if you are unhappy with our response. 

For more details on how to exercise any of these rights, please consult Section 8 below. 

8. Contact Us 

If you have questions about our use of cookies, or want to exercise any of your rights: 

  • Email: aa@adassoc.org.uk 
  • Address: 5F 95 Aldwych, London, WC2B 4JF 

Should you wish to report a complaint or if you feel that the Advertising Association has not addressed your concern in a satisfactory manner, please contact us in the first instance. However, you may contact the Information Commissioner’s Office at any time. 

Information Commissioner’s Office  

Website: www.ico.org.uk  

Phone: 0303 123 1113 

9. Updates to This Policy 

We review this policy regularly and will post any updates here. Please check this policy to ensure you are up to date with our latest Cookie Policy.  

Last reviewed and updated: 3rd February 2025