Policy Briefing Papers

How do we solve advertising bombardment?

Jon Mew, CEO, IAB UK “Optimedia reckons that in 1980 we got 300 commercial messages a week, from fairly predictable sources, the places you’d expect to find them. Now...

Resources

Liselot Hudders is an associate professor in marketing communication and consumer behavior at Ghent University, department of Communication Sciences and director of the Center for Persuasive Communication.

Reports

Policy Briefing Papers

How do we solve advertising bombardment?

Influencer Marketing: A growing sector with evolving challenges

Registered address

CONTACT

media enquires