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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Ad Pays 8: The coronavirus response

/ April 11th 2020 /
Advertising Pays Series

Despite the situation we are currently in with regards to COVID-19, we have never seen a greater push from brands, advertisers and the media who are doing great things in response to the outbreak and the circumstances that we are now living in.

That is why we are today launching a special new category on our Ad Pays 8 hubthat highlights case studies from industry members that have created positive initiatives in response to the virus. This will act as a one-stop-shop for all the creative and entrepreneurial work that has helped the UK get through the biggest peace-time crisis we have ever faced.

Ad Pays 8 is a report by our industry’s think tank, Credos, on UK advertising’s positive contribution to society, and features case studies that highlight such brilliant work from Adland, which are also showcased on the dedicated hub. We felt that the work we have seen surrounding COVID-19 fits perfectly with this theme and so the new category will sit alongside these other examples.

If you want to feature any work that you are doing surrounding COVID-19 on our online hub, or have seen work that you think should be featured, then please get in touch with Ellie, and we will include it in our showcase to Government, key decision-makers and professionals across our industry.

In the meantime, if you are looking for a challenge, The United Nations have issued a global call out to creatives to help stop the spread of COVID-19. Check out the brief here.

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