The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Hybrid Working in the Advertising Industry – Report

Credos Thinks

‘Hybrid Working in the Advertising Industry’ is a report based on the responses of 19,000 advertising and marketing professionals, collected in March 2023 as part of the All In Census. Though now one year old, its data has provided an unparalleled view of the role hybrid working plays in improving diversity and inclusion in the industry.

The advertising industry’s approach to where and when people work will be critical to creating a happy, productive, and successful workplace that works for all. This report is a call for evidence-based action that is logical, understanding and nuanced. If we can achieve that as an industry, we can ensure that advertising remains a desirable and inclusive industry in which to work.

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Sneak Peak
Sneak Peak

of those working fully remotely reported sufficient flexibility to meet their family/personal needs.

82%

of employees spending five days per week in the office feel that they belong in their company.

80%