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Advertising Association launched ‘Advertising Pays 6: World Class Advertising, World Class Talent’ and the consequent campaign A Great Advert for Britain in collaboration with LinkedIn.
The Advertising Association is dedicated to bringing to life first-hand what makes the UK such a creative powerhouse – the people. The research findings are a firm reminder to everyone that the industry’s success is not only down to London, as many looking from outside the sector might think.
Taken together, the nations, regions and cities outside London employ more people (57%) than the capital. And these nations, regions and cities are securing their own identities. As the sector faces unprecedented challenges, both from within and externally, we hope that both the report and this supporting campaign can not only help employers make better decisions about their talent pipelines but that it will also inform policy makers and educators on what’s required to ensure the sector continues to thrive.
Access to and developing top talent is clearly crucial and by ensuring the UK remains a great and vibrant place to live and work, there is no reason why we can’t continue to be a centre of excellence for the industry. A Great Advert for Britain gives voice to the talent who help make the UK advertising industry great. Hear their stories.
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