Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the world’s second-largest advertising exporter.
The new report, published by the Advertising Association and UK think tank Credos, reveals 38% surplus year-on-year export growth, outpacing the UK service sector average. The United States remains the UK’s largest market, with exports reaching £5.5bn in 2025.
By combining ONS export analysis and international case studies, the report
demonstrates how UK advertising operates as a strategic enabler of wider
macroeconomic growth, helping brands and businesses compete globally through creativity, strategy, production, technology, and data-led communications.
