Advertising is a key driver of growth, supporting 1.7 million jobs and contributing £108.6 billion in gross value added to the UK economy. It enables businesses to compete, innovate, scale and create jobs. We work with Government to champion the industry’s contribution, highlighted in our Advertising Pays series and quarterly AA/WARC Expenditure Reports, which provide the UK’s impartial and authoritative adspend data and forecasts.
On 20 January 2026, the Advertising Association’s Director of Public Policy and Regulation, Konrad Shek, delivered an address to the Westminster...
Following the Budget from the Chancellor of the Exchequer, the Advertising Association has issued the below comment. Stephen Woodford, CEO, Advertising...
Latest forecasts also project total ad spend will top £46bn in 2025. London, 30 October, 2025: UK advertising spend is expected...
Latest forecasts predict ad spend will exceed £50bn for the first time in 2026. London, January 29, 2026: The latest...
Latest forecasts also project total ad spend will top £46bn in 2025. London, 30 October, 2025: UK advertising spend is...
Total adspend forecast to increase by 6.8% to £45.4bn for FY2025. London, July 29, 2025: The latest AA/WARC Expenditure...
Advertising powers the UK economy. We lead on areas including UK advertising spend through AA/WARC, economic and social contribution in our Advertising Pays Series, and exports through our UK Advertising Exports Group.
