Advertising is a key driver of growth, supporting 1.7 million jobs and contributing £108.6 billion in gross value added to the UK economy. It enables businesses to compete, innovate, scale and create jobs. We work with Government to champion the industry’s contribution, highlighted in our Advertising Pays series and quarterly AA/WARC Expenditure Reports, which provide the UK’s impartial and authoritative adspend data and forecasts.
Following the Budget from the Chancellor of the Exchequer, the Advertising Association has issued the below comment. Stephen Woodford, CEO, Advertising...
Latest forecasts also project total ad spend will top £46bn in 2025. London, 30 October, 2025: UK advertising spend is expected...
This year, our Policy and Government Affairs team have been on the ground at major party conferences, engaging on behalf of...
Latest forecasts also project total ad spend will top £46bn in 2025. London, 30 October, 2025: UK advertising spend is...
Total adspend forecast to increase by 6.8% to £45.4bn for FY2025. London, July 29, 2025: The latest AA/WARC Expenditure...
New forecasts show ad market set to reach £45.2bn in 2025 and £47.8bn in 2026. London, 30 April 2025: The...
Advertising powers the UK economy. We lead on areas including UK advertising spend through AA/WARC, economic and social contribution in our Advertising Pays Series, and exports through our UK Advertising Exports Group.
