Advertising is vital to the functioning of the UK’s economy. Explore here the resources and reports evidencing advertising’s economic contribution to the UK.
Advertising Pays is Credos’ flagship series of reports evidencing the impact of advertising on the UK economy. The latest report, and ninth in the series, ‘Advertising Pays 2025: Powering the UK’s Changing Economy’ explores advertising’s role in a modern economy.
The value of UK advertising exports has more than trebled over the last decade, securing the UK’s position as a top global exporter. Credos’ annual analysis of ONS data tracks the value and movement of advertising’s exports and imports.
