The All In Census will be taking place on March 15, where every individual advertising and marketing services professional working in the UK will be asked to spend around 15 minutes sharing census-style data in a confidential and independent study conducted by Kantar. This year, the questions in the All In Census will be specific to retention in the advertising industry, while also having new questions that will help gain a richer understanding of matters such as hybrid working.
The first All In Census, conducted during the March 2021 lockdown, received support from more than 16,000 people working in UK advertising and marketing services, across brands, agencies, media owners and tech companies. The abundant data provided the most thorough understanding yet of the industry’s make-up and helped form the All In Action plan, a series of nine actions which companies across the industry are urged to implement.
