On Wednesday 24th March we will be hosting our next Front Foot Insight Session – The rise of outdoor augmented reality and its impact on OOH.

We will have  a panel including Darabase, Snap, Freeth’s and Ocean Outdoor and will be covering;

What is location-based AR and how it can be used to drive growth past COVID?

• What is location-based AR and how it can be used to drive growth post COVID?
• AR as a core part of your media mix.
• What are the key consideration for Brands and Agencies planning AR campaigns?
• Using the OOH model as a template for location based AR and how the CAP code applies.
• Tech review – Latest developments in AR and common myths exposed.

This will be followed by an opportunity for questions from our Front Foot members.

Please note, this event is for Front Foot members only.