July 2, 2026

Front Foot(ball) – how brands are getting the goal in the back of the net!

Join us for an exclusive in-person Front Foot insight session exploring how brands are unlocking the power of connecting with audiences meaningfully and memorably using marketing connected to sports.

With exclusive analysis from Lynne Deason, Head of Creative Excellence at Kantar, we’ll break down how the most effective campaigns are leveraging the opportunity for cultural connections and magnetic brand centric storytelling to deliver results.

We’ll provide an actionable understanding of how brands supporting the FIFA World Cup are outperforming expectations by looking at the moments, strategic partnerships, fan engagement, and long-term brand investment that’s working well.

This session will deliver practical takeaways for marketers looking to turn sporting platforms into measurable business growth.

This event is by invitation only.

For any event enquiries

Please contact the team on events@adassoc.org.uk