As advertising undergoes one of the most significant transformations in its history, understanding the complementary AI skills that people should develop has never been more important.
Join us for a special Insights Session with Konrad Shek, the Advertising Association’s Public Policy and Regulation Director and author of the new e‑book Cracking AI Skills for Advertising. It will also feature VCCP faith’s Alex Dalman (former AI Taskforce chair) and Publicis Media’s Marcos Angelides (current chair).
This session will look at:
- How AI is currently reshaping advertising practice and what these changes mean for professionals today
- Strengthening the human capabilities that give practitioners an advantage
- Protecting critical and strategic thinking in an era of automation
- How to create team environments where AI integration thrives rather than triggers resistance and fear
- Addressing the inclusion gaps that threaten to create new inequalities, with actionable solutions for organisations
- Preparing for future agent‑driven advertising models
This is an essential conversation for anyone looking to understand how AI can enhance, rather than replace, human expertise across the advertising ecosystem.
Front Foot and AA members can read the full e‑book by logging into our website.
For non-members, a Kindle edition is also available for purchase.