January 28, 2027

LEAD 2027

LEAD is the Advertising Association’s flagship conference, held in collaboration with the IPA and ISBA.

Under the theme “Shaping Advertising’s Future,” LEAD 2027 will bring together 450+ senior leaders from across advertising, media, business and government to explore the forces transforming the industry and the opportunities they create.

Through a programme of thought-provoking keynotes, interviews and interactive sessions that encourage audience participation, LEAD will ask what these changes mean for advertising, how the industry can respond and what needs to happen next to unlock future opportunities.

Agenda coming soon.

LEAD will be followed by our Future Leaders event for emerging talent, find out more here.

View the LEAD 2026 highlights here

For partnership enquiries, please contact sarah.virani@adassoc.org.uk

View the LEAD 2027 Editorial & Commercial Policy document here

For any event enquiries

Please contact the team on events@adassoc.org.uk

Nina Hossain

Nina Hossain

Broadcaster and Journalist

Tim Davie

Tim Davie

Co-Chair, Creative Industries Council

Baroness Hazarika MBE

Baroness Hazarika MBE

Broadcaster, Times Radio

Andria Vidler

Andria Vidler

President, Advertising Association

Damon Reeve

Damon Reeve

CEO, Ozone

Kate Rowlinson

Kate Rowlinson

CEO, WPP Media UK

Blair McDougall MP

Blair McDougall MP

Minister for Reindustrialisation

Margaret Jobling

Margaret Jobling

Group Chief Marketing Officer, NatWest Group

THANK YOU TO OUR PARTNERS

  • Ad Net Zero
  • AMV BBDO
  • ASA
  • Avanti West Coast
  • BBC
  • BHF
  • CAP
  • Channel 4
  • Danone
  • DFS
  • Digital Cinema Media
  • EDF
  • Encyclomedia
  • General Mills
  • giffgaff
  • Google
  • Hovis Bakeries
  • HSBC
  • IAB UK
  • Influencer Marketing Trade Body
  • KP Snacks
  • L&G
  • Lloyds Banking Group
  • Market Research Society
  • Media Mind
  • Meta
  • NABS
  • NatWest Group
  • Netflix
  • News UK
  • Noble Foods Ltd
  • Ozone
  • Paramount
  • Pinterest UK
  • PPA
  • Publicis Groupe
  • Royal Mail Marketreach
  • ScotRail Trains Ltd
  • Sky
  • Smart Energy GB
  • Standard Life
  • Talon
  • Tesco
  • Tesco Media
  • The Open University
  • the7stars
  • TikTok
  • UM
  • Warner Bros. Discovery
Praise for LEAD 2026
‘LEAD offered an agenda both meticulously and creatively curated, thought-provoking content and the opportunity to catch up with so many industry leaders in one place. I’m already looking forward to LEAD 2027.’
Scott Guthrie, Director General, Influencer Marketing Trade Body
‘LEAD 2026 got the format right: senior advertising executives and politicians having difficult conversations rather than offering platitudes., and it gave me material I’ll be referencing for months. The networking opportunities and quality of speakers makes this the strongest UK based advertising conference.’
John Rahim, Editor, The Media Stack
‘LEAD 2026  was packed with really interesting topics and speakers, leaving a lot of food for thought. The venue and set up was excellent and it was a very enjoyable day. I look forward to joining again next year.
Emma Scoular, Exec Director, Effectiveness MGOMD’
‘There are discussions at LEAD that other conferences can’t have. It’s a great annual reminder that advertising doesn’t sit in a silo but is an economic driver and has huge impact across sectors and across the country. The UK should be incredibly proud of its advertising landscape and LEAD showcases that, warts and all, better than anyone else.’ (Anon)