January 28, 2027

LEAD 2027

LEAD is the Advertising Association’s flagship conference, held in collaboration with the IPA and ISBA.

Under the theme “Shaping Advertising’s Future,” LEAD 2027 will bring together senior leaders from across advertising, media, business and government to explore the forces transforming the industry and the opportunities they create.

Through a programme of thought-provoking keynotes, interviews and interactive sessions that encourage audience participation, LEAD will ask what these changes mean for advertising, how the industry can respond and what needs to happen next to unlock future opportunities.

Agenda coming soon.

LEAD will be followed by our Future Leaders event for emerging talent, find out more here.

View the LEAD 2026 highlights here

For partnership enquiries, please contact sarah.virani@adassoc.org.uk

View the LEAD 2027 Editorial & Commercial Policy document here

For any event enquiries

Please contact the team on events@adassoc.org.uk

Nina Hossain

Nina Hossain

Broadcaster and Journalist

Tim Davie

Tim Davie

Co-Chair, Creative Industries Council

Baroness Hazarika MBE

Baroness Hazarika MBE

Broadcaster, Times Radio

Charlie Rudd

Charlie Rudd

CEO, UK Creative Practice, Publicis Groupe

Andria Vidler

Andria Vidler

President, Advertising Association

Damon Reeve

Damon Reeve

CEO, Ozone

Kate Rowlinson

Kate Rowlinson

CEO, WPP Media UK

Stephen Woodford

Stephen Woodford

Chief Executive, Advertising Association

THANK YOU TO OUR PARTNERS