The Advertising Association is holding its inaugural LEAD Scotland summit in Edinburgh. The event will bring together leaders from advertising and politics with a unique focus on Scotland’s advertising industry and its role in the Scottish economy and wider society.
LEAD Scotland’s agenda will tackle how the Scottish advertising industry can help to rebuild public trust in advertising, the unique strengths of Scotland as an advertising market and how the advertising industry can turbo-charge growth and entrepreneurialism in Scotland.
LEAD Scotland agenda
Host: Andrea Brymer, STV
08.00 – 08.45 – Coffee & registration
08.45 – 08.50 – Welcome
Keith Weed, President, Advertising Association
08.50 – 09.15 – Fixing Direct Line
Mark Evans, MD Marketing & Digital, Direct Line Group
09.15 – 09.30 – Rebuilding trust in industry: the example of banking
Simon Watson, MD, Personal Banking, RBS
09.30 – 09.45 – Brexit and the UK
Philip Rycroft, Political Commentator
09.45 – 10.05 – The view on Scottish politics
Kenny Farquharson, Columnist & Senior Writer, The Times
10.05 – 10.30 – Morning refreshments and networking
10.30 – 10.40 – Research into Trust in advertising
Karen Fraser, Director, Credos
10.40 – 11.00 – Keynote address
Keith Weed, President, Advertising Association and former CMCO, Unilever
11.00 – 11.20 – Political Keynote
Jamie Hepburn MSP, Minister for Business, Fair Work and Skills
11.20 – 11.50 – Panel discussion: Trust in advertising
Rachel Aldighieri, MD, DMA
Brian Coane, Chair, Advertising Association Scotland and Partner, The Leith Agency
David Sanderson, Head of AdSmart Local & Development, Sky
Guy Vickerstaff, Chair, IPA Scotland & Creative Director, The&Partnership, Scotland
Facilitator: Andrea Brymer
11.50 – 12.15 – How to showcase Scotland’s best brands on the world stage
Cat Leaver, Director, Brand Scotland in conversation with Stephen Lepitak, Editor, The Drum
12.15 – 12.45 – Panel discussion: Growth and entrepreneurialism in Scotland
Tanya O’Sullivan, Head of Advertising Regulation for Sales, Channel 4
Shona McCarthy, CEO, Edinburgh Fringe Festival Society
Simon Pitts, CEO, STV
Anneli Ritari-Stewart, MD, iProspect
Facilitator: Stephen Lepitak
12.45 – 13.00 – Closing remarks
Stephen Woodford, Chief Executive, Advertising Association
13.00 – 14.00 – Lunch and networking
14.00 – End of event
Tickets are priced at £195 (+VAT)
“LEAD Scotland will be a landmark event in bringing together the industry to reassess its values and reset our relationship with audiences and stakeholders. With leading speakers from advertisers, media and politics it will set an inspiring, fresh direction for industry in Scotland and beyond.” – Brian Coane, Chair, Advertising Association Scotland & Partner, The Leith Agency