LEAD Scotland

The Advertising Association is holding its inaugural LEAD Scotland summit in Edinburgh. The event will bring together leaders from advertising and politics with a unique focus on Scotland’s advertising industry and its role in the Scottish economy and wider society.

LEAD Scotland’s agenda will tackle how the Scottish advertising industry can help to rebuild public trust in advertising, the unique strengths of Scotland as an advertising market and how the advertising industry can turbo-charge growth and entrepreneurialism in Scotland.

LEAD Scotland agenda

Host: Andrea Brymer, STV

08.00 – 08.45 – Coffee & registration

08.45 – 08.50 – Welcome

Keith Weed, President, Advertising Association

08.50 – 09.15 – Fixing Direct Line

Mark Evans, MD Marketing & Digital, Direct Line Group

09.15 – 09.30 – Rebuilding trust in industry: the example of banking

Simon Watson, MD, Personal Banking, RBS

09.30 – 09.45 – Brexit and the UK

Philip Rycroft, Political Commentator

09.45 – 10.05 – The view on Scottish politics

Kenny Farquharson, Columnist & Senior Writer, The Times

10.05 – 10.30 – Morning refreshments and networking

10.30 – 10.40 – Research into Trust in advertising

Karen Fraser, Director, Credos 

10.40 – 11.00 – Keynote address

Keith Weed, President, Advertising Association and former CMCO, Unilever

 11.00 – 11.20 – Political Keynote    

Jamie Hepburn MSP, Minister for Business, Fair Work and Skills

11.20 – 11.50 – Panel discussion: Trust in advertising

Rachel Aldighieri, MD, DMA

Brian Coane, Chair, Advertising Association Scotland and Partner, The Leith Agency

David Sanderson, Head of AdSmart Local & Development, Sky

Guy Vickerstaff, Chair, IPA Scotland & Creative Director, The&Partnership, Scotland 

Facilitator: Andrea Brymer 

11.50 – 12.15 – How to showcase Scotland’s best brands on the world stage

Cat Leaver, Director, Brand Scotland in conversation with Stephen Lepitak, Editor, The Drum

12.15 – 12.45 – Panel discussion: Growth and entrepreneurialism in Scotland

Tanya O’Sullivan, Head of Advertising Regulation for Sales, Channel 4

Shona McCarthy, CEO, Edinburgh Fringe Festival Society

Simon Pitts, CEO, STV

Anneli Ritari-Stewart, MD, iProspect

Facilitator: Stephen Lepitak

12.45 – 13.00 – Closing remarks

Stephen Woodford, Chief Executive, Advertising Association

13.00 – 14.00 – Lunch and networking

14.00 – End of event

Tickets are priced at £195 (+VAT)

“LEAD Scotland will be a landmark event in bringing together the industry to reassess its values and reset our relationship with audiences and stakeholders. With leading speakers from advertisers, media and politics it will set an inspiring, fresh direction for industry in Scotland and beyond.” – Brian Coane, Chair, Advertising Association Scotland & Partner, The Leith Agency