July 7, 2026

Media Business Course 2026

Find out more here

The Media Business Course returns to the Grand Hotel in Eastbourne 7-10 July 2026.

MBC is firmly established as the premier training ground for ambitious media practitioners seeking a transformative experience that empowers, challenges and inspires.

Our intensive three and a half-day programme offers an unparalleled opportunity to dive deep into the world of media planning and pitching.

Delegates work in syndicates to tackle a high-profile client brief, crafting a comprehensive media strategy before presenting to a panel of industry experts for the chance to become the next MBC winners.

With hands-on guidance from expert tutors and a stellar line up of industry speakers, attendees gain invaluable insights and skills to propel their careers forward.

Watch the MBC 2025 Showreel here:

For any event enquiries

Please contact the team on events@adassoc.org.uk

  • Day 1, Tuesday 7 July
  • Day 2, Wednesday 8 July
  • Day 3, Thursday 9 July
  • Day 4, Friday 10 July

THE BRIEF – INSPIRATION AND PLANNING

A strong client brief is essential for crafting impactful media plans. Throughout the day, industry leaders will provide inspiration and practical advice to help you interpret briefs, develop strategic direction, and harness creativity to make your campaigns stand out.

10:00

Coffee & Registration


10:30

Welcome from the Advertising Association

Sharon Lloyd Barnes, Commercial Director, Advertising Association
Suzanne Costello, Events Director, Advertising Association


10:35

Welcome from our co-hosts

Jenny Biggam, Founder, the7stars
Rak Patel, Chief Commercial Officer, Channel 4


10:45

The Power of Insight

Kickstarting the course with a state-of-the-nation view of UK culture, Richard will explore why sharp insight is the foundation of effective media strategy. Drawing on his rich experience, this session shows how understanding how people think, feel and behave leads to better decisions, stronger ideas and real impact.

Richard Huntington, Founder, feral


11:15

How To Plan

In this planning masterclass you’ll learn how to tackle business challenges by leveraging audience insights, crafting focused media strategies and aligning creative solutions with clear KPIs. Gain tools to allocate budgets, embrace ethical planning and deliver campaigns that drive measurablt results.

Rhian Feather, Chief Planning Officer, OMD UK


11:45

Why Brutal Clarity is Your Greatest Pitching Tool

In this high-energy session you’ll learn how to step into the judges’ shoes and focus on the ideas they’ll actually remember. Drawing on 25 years of experience, James will give you practical and entertaining ways to cut through the clutter, catch the eye and land your idea with clarity, confidence and impact.

James Appleby, Founder & Managing Partner, Conquis


12:30

Lunch


13:30

A Tutor's Guide to Success in the MBC

Join veteran tutor Hamid as he guides you through everything you’ll need to succeed at MBC and have a brilliant time while you’re doing it.

Hamid Habib, Managing Director, Arena Media


14:00

How We Won the MBC

Members of last year’s winning syndicate will share practical tips and tricks on how to make the most of your time on the course and maximise your chances of taking home the coveted trophies.

Charlie Davis, Partnership Delivery Manager, Global
Megan Blandy, Business Director, Arena Media


14:25

The Client Brief


15:15

Refreshments and Syndicate Work


Navigating the Media Landscape

The range of media channels continues to grow at an amazing rate, giving brands more opportunities to engage customers. The challenge is finding the best combination to engage the right audience at the right time and deliver the optimum return for the client’s media investment. How will your recommendation deliver better results than the competition? We have some fantastic speakers who will wow you with their ideas on how best to use their channels and navigate the media landscape.

09:00

Introduction from the Convenors

Emma Dibben, Head of Partner Engagement, Wavemaker UK
Demi Abiola, Founder, Konfluence


09:10

Think Like a Fasion Designer: The Future of Marketing, Tailored

Marketing is shifting the mass reach to tailored experiences. Media signals now help us understand audiences more deeply; what they want, how they feel and what they do. In this opening keynote you’ll discover how to rethink audiences, match mood with message, use the full media mix, plan for real attention, stay true to brand and keep learning from the platofmrs and cultures shaping what comes next.

Mike Florence, Chief Strategy & Planning Officer, dentsu


09:35

Total TV

Elliott Millard, Chief Strategy Officer, Thinkbox


09:55

OOH

Rachel McClenahan, Sales Director, Agency & Client, JCDecaux


10:10

Audio

Lauren Angel, Commercial Agency Director, Global


10:25

Search & Digital

Carl Read, Director, Agencies & Parnters, UKI, Google


10:45

Break


11:05

Cinema

Davina Barker, Sales Director, Digital Cinema Media


11:20

Newsbrands

James Fleetham, Director of Advertising, The Guardian


11:35

Magazines

Rob Hunt, Director of Experiential, Immediate Media


11:50

Social, Influencer & Creator Marketing

Imogen Coles, Head of Influence EMEA, Ogilvy


12:20

Commerce

Naomi Boonin, Commerce Lead, WPP Media


12:25

How to Present

Nick Hurrell, Chief Executive, AKA Advertising


12:55

Wrap Up


13:00

Lunch


14:00

Coastal Calm - A Mindful Session at the Beach

Step away from the hotel and unwind with an optional mindfulness session on the beach. Choose from gentle activities such as mindful walking, sound meditation, sand drawing and breathwork, to set a calm intention for the rest of the day.


15:30

Afternoon Refreshments & Syndicate Work


Pitch Day!

This is the moment you’ve been working towards since you walked through the doors on Tuesday morning. But before you face the judges, we have a truly wonderful keynote to inspire and motivate you on your way to victory. And tonight we’ll all celebrate together!

09:30

Morning Mindful Reset

An opportunity to clear mental clutter and refocus. This option session combines gentle movement and stretching, meditation, grounding techniques and mindful listening exercises. Share wins or challenges, practise gratitude and finish with a simple framework for staying centred, curious and compassionate.


10:40

Welcome to Day Three


10:45

Four Steps To An Easy Life

In this candid and deeply personal keynote, Simon ‘Dags’ Daglish recounts the moment that life forced him to rethink everything. From a successful advertising career to co-founding Walking with the Wounded and raising millions for charity, he shares lessons of curiosity, perspective and embracing challenge, offering an inspiring reminder that real growth begins when we run towards adversity.

Simon Daglish OBE, Deputy MD of Commercial, ITV


11:30

Creativity is Key to All Progress

Creativity isn’t a job title – nor is in about being an artist or being able to write poetry. We’re all born with creativity, and yet society, the workplace and education teach us to think and act in wats that can limit our creative thinking. Kev Chesters is out to stop all that. And unleash the new, different innovative thinkers within all of us. Based on his best-selling book, ‘The Creative Nudge’.

Kevin Chesters, Strategist & Author


12:15

Announcement of Judges and Presentation Slots

Clare Peters, Chief Strategy & Effectiveness Offcier, OMD


12:45

Lunch


17:00

Syndicate Presentations to Judges


19:30

Drinks Reception


20:00

Gala Dinner with a DJ Set from Jay London of Capital


THE FINAL

Having impresses the judges, the shortlisted syndicates will present their pitches on the main stage to the client behind the brief – and their fellow delegates. Whose mix of strategy, media planning and creativity will propel them straight to victory?

09:00

Announcement of the Shortlisted Syndicates


09:20

Feedback from the Judges & Finalist Rehearsals


11:00

Finalist Presentations


12:30

Announcement of the Winning Syndicate


12:45

Wrap Up


13:00

Course Closes


Rak Patel

Rak Patel

Chief Commercial Officer, Channel 4

Jenny Biggam

Jenny Biggam

Founder, the7stars

Simon Daglish OBE

Simon Daglish OBE

Deputy MD of Commercial, ITV plc

Imogen Coles

Imogen Coles

EMEA Head of Influence, Ogilvy

Kevin Chesters

Kevin Chesters

Strategist & Author

Nick Hurrell

Nick Hurrell

Chief Executive, AKA Advertising

Rachel McClenahan

Rachel McClenahan

Sales Director – Agency & Client, JCDecaux

Elliott Millard

Elliott Millard

Chief Strategy Officer, Thinkbox

Richard Huntington

Richard Huntington

Founder, feral

Davina Barker

Davina Barker

Sales Director, Digital Cinema Media

Clare Peters

Clare Peters

Chief Strategy and Effectiveness Officer, OMD

Emma Dibben

Emma Dibben

Head of Partner Engagement, Wavemaker UK

James Fleetham

James Fleetham

Director of Advertising, The Guardian

David Grainger

David Grainger

Founder, GraveDanger Ltd

Naomi Boonin

Naomi Boonin

Commerce Partner, WPP Media

Charlie Davis

Charlie Davis

Partnership Delivery Manager, Global

Megan Blandy

Megan Blandy

Business Director, Arena Media

Carl Read

Carl Read

Director of Agencies & Partners, Google UKI

Lauren Angel

Lauren Angel

Commercial Agency Director, Global

Rob Hunt

Rob Hunt

Creative Partnerships Director, Immediate Media

Sponsors

  • Amazon
  • Astus
  • Bauer Media Outdoor
  • Bicycle
  • Cancer Research UK
  • Carat
  • Channel 4
  • Craft Media
  • Dentsu X
  • Digital Cinema Media
  • Disney
  • giffgaff
  • Global
  • Goodstuff
  • Guardian News & Media
  • Havas
  • Hearts & Science
  • iProspect
  • ITV
  • JAA Media
  • JCDecaux
  • Mail Metro Media
  • Meta
  • Netflix
  • Ocean Outdoor
  • Paramount
  • Pearl & Dean
  • Publicis
  • Republic of Media
  • Seedtag
  • Sky Media
  • Snapchat
  • Spotify
  • Talon
  • Tesco
  • Tesco Media
  • Unilever
  • WPP Media