July 6, 2027

Media Business Course 2027

Find out more here

MBC is an immersive four-day learning experience for media practioners with 4+ years of experience, bringing together future leaders across agencies, media owners, tech companies and brands.

Attendees work in teams to tackle a high-profile client brief, crafting a comprehensive media strategy before pitching to a panel of industry experts for the chance to become the next MBC winners.

With hands-on guidance from expert tutors and an outstanding line-up of industry speakers, attendees build new connections, challenge their thinking and develop invaluable skills to propel their careers forward.

“The biggest prize wasn’t making the final. It was the people I met, the ideas we created together and the confidence I came away with. Easily the best four days I’ve ever had in my media career.” 2026 Attendee

View the photos from 2026 here

Watch the 2026 Showreel here:

For any event enquiries

Please contact the team on events@adassoc.org.uk

Companies that attended in 2026

Companies that attended in 2026

  • Amazon
  • Astus
  • Bauer Media Outdoor
  • Bicycle
  • Cancer Research UK
  • Carat
  • Channel 4
  • Craft Media
  • Dentsu X
  • Digital Cinema Media
  • Disney
  • giffgaff
  • Global
  • Goodstuff
  • Guardian News & Media
  • Havas
  • Hearts & Science
  • iProspect
  • ITV
  • JAA Media
  • JCDecaux
  • Mail Metro Media
  • Meta
  • Netflix
  • Ocean Outdoor
  • Paramount
  • Pearl & Dean
  • Publicis
  • Republic of Media
  • Seedtag
  • Sky Media
  • Spotify
  • Talon
  • Tesco
  • Tesco Media
  • Unilever
  • VIOOH
  • WPP Media