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July 6, 2027
  • 10:00, 6 July - 13:00, 9 July
  • The Grand, Eastbourne

  • Earlybird price: £2,800 +VAT
    Full price: £2,900 +VAT (from 01.01.27)

    Fee includes three nights’ accommodation, all meals, expert tuition and a certificate of attendance.

    Candidates should have 4-5 years’ experience at a media agency, media owner, tech company or advertiser.
BOOK YOUR PLACES HERE

Media Business Course 2027

Find out more here

MBC is an immersive four-day learning experience for media practioners with 4+ years of experience, bringing together future leaders across agencies, media owners, tech companies and brands.

Attendees work in teams to tackle a high-profile client brief, crafting a comprehensive media strategy before pitching to a panel of industry experts for the chance to become the next MBC winners.

With hands-on guidance from expert tutors and an outstanding line-up of industry speakers, attendees build new connections, challenge their thinking and develop invaluable skills to propel their careers forward.

“The biggest prize wasn’t making the final. It was the people I met, the ideas we created together and the confidence I came away with. Easily the best four days I’ve ever had in my media career.” 2026 Attendee

View the photos from 2026 here

Watch the 2026 Showreel here:

For any event enquiries

Please contact the team on events@adassoc.org.uk

Companies that attended in 2026

Companies that attended in 2026

  • Amazon
  • Astus
  • Bauer Media Outdoor
  • Bicycle
  • Cancer Research UK
  • Carat
  • Channel 4
  • Craft Media
  • Dentsu X
  • Digital Cinema Media
  • Disney
  • giffgaff
  • Global
  • Goodstuff
  • Guardian News & Media
  • Havas
  • Hearts & Science
  • iProspect
  • ITV
  • JAA Media
  • JCDecaux
  • Mail Metro Media
  • Meta
  • Netflix
  • Ocean Outdoor
  • Paramount
  • Pearl & Dean
  • Publicis
  • Republic of Media
  • Seedtag
  • Sky Media
  • Spotify
  • Talon
  • Tesco
  • Tesco Media
  • Unilever
  • VIOOH
  • WPP Media
2026 Attendee Feedback 
“Stepping away from the day job for four days was the best investment I could have made in my career. I left MBC inspired, challenged and excited to put everything into practice.”
“The calibre of the speakers was outstanding, striking the perfect balance between learning from the industry’s brightest minds and giving us the time and space to tackle the brief”
“People tell you MBC is intense. They tell you you’ll make great friends. They tell you it’ll change how you think. I was sceptical, but now I completely get it.”
“The biggest prize wasn’t making the final. It was the people I met, the ideas we created together and the confidence I came away with. Easily the best four days I’ve had in my media career.”