The Trust Summit

Biography

Margaret joined NatWest Group in September 2020 as Group Chief Marketing Officer.

Margaret has spent the majority of her marketing career in FMCG working on some iconic brands such as Lynx, Dove, Radox, Cadbury Dairy Milk and Birds Eye. At the end of 2014 she left FMCG to join the utilities sector as Director of Marketing at British Gas, one of the most recognised household brands in the UK. At the beginning of 2016 she moved into a global role to develop marketing capability across all the businesses as Group Chief Marketing Officer for Centrica, transforming the firm’s marketing capabilities across all regions.

Some of her key achievements include launching Dove deodorant across Europe; delivering the first ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign. Margaret launched the first ever award winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand.

In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica.

Margaret lives in Surrey and has her own qualitative study group of 4 children and a Chihuahua called Alfie and a Great Dane called Vegas.  In her spare time, she acts as a taxi service for the kids, gets taken out for a walk by the dogs, runs the odd half marathon and occasionally gets a chance to sleep.

Biography

Fernando has more than 16 years of experience in FMCG, specifically from his time at Unilever and now PepsiCo. His experience has spanned Customer Management positions through to Global Marketing roles, both in the UK and Brazil.  Fernando is a highly energetic, creative problem-solver and strategic leader passionate about growing brands, businesses and people. He is a believer that creativity is fundamental to drive long-lasting business impact. Fernando worked for some of the most-loved global and local food brands such as Knorr, Hellmann’s, Tropicana, Copella and Walkers.

Fernando has recently fronted the redefining of Walkers’ positioning centred around humour and raising smiles amongst the nation, applying a fresh perspective to drive relevancy in modern Britain with a new master brand campaign idea: “When life gives you potatoes, make crisps”. At the same time, Fernando reinvigorated the Walkers portfolio with a disruptive innovation pipeline, developed talkable campaigns (Crisp In/Crisp Out)  and culturally relevant partnerships with the likes of KFC, Subway, Nando’s and Pizza Express.

Biography

Guy became Chief Executive of the Advertising Standards Authority, the UK regulator of ads in all media, in 2009.  He is responsible for executing the ASA’s strategy to have More Impact Online, including through proactive regulatory project work, the investigation of complaints, enforcement activity, the development of regulatory policy, the provision of CAP advice and training and the system’s communications, marketing, public affairs and research activities.

Guy is also President of the International Council for Advertising Self-Regulation, a Board member of the Fundraising Regulator, a member of the Fundraising Regulator’s Standards Committee, a member of the UK government’s Consumer Protection Partnership Strategic Group and a member of the National Statistics Designation Review Steering Group.

From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising self-regulatory organisations and organisations representing the advertising and media industries in Europe and beyond.  He remains a Board and Executive Committee member.

Married with three children, he lives in North London.