The UK is home to some of the world’s most awarded, effective and influential advertising.

At Cannes Lions, UK Advertising brings together the companies, talent and ideas shaping the future of creativity, media, technology and commerce, showcasing the power of advertising to drive business growth, cultural impact and international influence.

Throughout the week, UK Advertising will be bringing industry leaders together across a curated programme of conversations, networking and partnership activity taking place across Cannes Lions 2026.

Find out more about UK Advertising @ Cannes Lions here