Credos’ analysis of the ONS International Trade in Services (ITiS) Survey provides the latest figures on UK advertising export and import value, the destination of ad exports, and international comparisons.  

The insights provided by this work are crucial to the understanding of the global advertising ecosystem and the UK’s place within it. 

Please note that the latest analysis of advertising exports in 2024 was published in Chapter 3 of Advertising Pays 2025