Advertising plays a vital role in promoting healthier lifestyles and public health campaigns, from Government initiatives to industry-funded programmes like Eat Them to Defeat Them. We have worked with Government and regulators to ensure new rules on Less Healthy Food advertising are workable for businesses to comply with, while the UK’s independent self- and co-regulatory system ensures the placement and content of ads for food and alcohol are governed by strict rules.
The Prime Minister has been urged by 26 leading advertisers, media owners, food and drink manufacturers and trade bodies to intervene...
On 15 July, the Health Select Committee published a report, Food and Weight Management: Fixing the food environment which included a...
On 25 March, UK Government launched a full public consultation on the proposed application of the new Nutrient Profiling Model (NPM)...
In January 2026, new legislative restrictions were introduced on advertising for ‘Less Healthy Food’ (LHF) by the UK government. This...
Ahead of a Scottish Government consultation on alcohol advertising expected in the autumn, the Scottish Alcohol Industry Partnership has published...
The Advertising Association, ISBA and Outsmart have published a review by SLG Economics of research studies by PLOS Medicine and...
