Front Foot is our industry’s exclusive member network, made up of over 50 businesses from across advertisers, media owners and agencies. As a coalition of senior leaders, Front Foot builds evidence, drives engagement and advocates advertising’s contribution to the economy, to society and to people. Members of the Front Foot network receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Public Affairs briefings and regulatory advice.
Five reasons why our network is on the Front Foot:
“The AA is in a special position in that it is the only body that brings together all aspects of the industry. Whether advertiser, agency or media owner, we all come together to talk about the common concerns as well as the opportunities that we face. Collectively we can continue to build UK advertising into the global powerhouse that it is”
“The AA does a fantastic job in representing our industry’s interests and promoting the substantial contribution it makes to the UK economy. In an environment where people’s trust in advertising has been called into question, this has never been more important. We joined Front Foot in recognition of that and to add our support. We really value having a voice in and being part of such an important community”
“The AA continues to act as a force for good across the advertising industry, focusing on the trust and effectiveness of all our work and protecting our right to advertise freely where appropriate. It also provides a critical forum for collective agreement on the big issues of the day.”
“As the voice of our industry, the AA works tirelessly to champion our work, our contribution to the economy and provides vital support and positive action around our common challenges. This year has been no exception, and the forums that have brought together every corner of our industry to share experiences and learnings during this crisis have been hugely valuable. We’re grateful to be part of the conversation.”
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