The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


Five reasons why our network is on the Front Foot:

  1. The only pan-industry coalition of senior practitioners influencing the positive narrative as to advertising’s contribution to people, society and the economy.
  2. Shaping the collective long-term initiatives to address the AA’s broad objectives of responsible advertising, trust and growth.
  3. Informing Government departments on the impact of new measures affecting the industry, and channelling sector-specific requests.
  4. Providing thought leadership towards the AA’s core workstreams, including rebuilding public trust, climate action and inclusion.
  5. Cascading the AA’s best practice and training to wider teams within their organisations
Find out more about joining today

“The AA is in a special position in that it is the only body that brings together all aspects of the industry. Whether advertiser, agency or media owner, we all come together to talk about the common concerns as well as the opportunities that we face. Collectively we can continue to build UK advertising into the global powerhouse that it is”

Ronan Harris, Vice President & MD of UK & Ireland, Google

“The AA does a fantastic job in representing our industry’s interests and promoting the substantial contribution it makes to the UK economy. In an environment where people’s trust in advertising has been called into question, this has never been more important. We joined Front Foot in recognition of that and to add our support. We really value having a voice in and being part of such an important community”

Tom George, CEO UK, GroupM

“The AA continues to act as a force for good across the advertising industry, focusing on the trust and effectiveness of all our work and protecting our right to advertise freely where appropriate. It also provides a critical forum for collective agreement on the big issues of the day.”

Jonathan Allan, Chief Operating Officer, Channel 4

“As the voice of our industry, the AA works tirelessly to champion our work, our contribution to the economy and provides vital support and positive action around our common challenges. This year has been no exception, and the forums that have brought together every corner of our industry to share experiences and learnings during this crisis have been hugely valuable. We’re grateful to be part of the conversation.”

Sue Frogley, Chief Executive Officer, Publicis Media UK

Mark Evans

Front Foot Chair, MD, Marketing and Digital, Direct Line Group

James Best

Chair, Credos

Dominic Carter

Group Chief Commercial Officer, News UK

Karen Stacey

CEO, Digital Cinema Media

Mark Howe

Managing Director EMEA, Google

Paul Bainsfair

Director General, IPA

Phil Smith

Director General, ISBA

Sarah Jenkins

Managing Director, Saatchi & Saatchi

Stephen Woodford

Chief Executive, Advertising Association

Tammy Einav

CEO, adam&eveDDB

Sajad Manzoor

Treasurer, Advertising Association