Industrial Strategy & International Trade

Advertising is recognised as a priority growth sector in the UK Government’s Creative Industries Sector Plan, with advertising and marketing services exports reaching £17.9 billion in 2024. Through our UK Advertising Exports Group (UKAEG), we work to unlock new markets and growth at international events such as SXSW and Cannes Lions, promoting the UK as a global advertising hub.  

Spotlight

UK advertising exports hit new heights of £19.4bn as sector records 38% growth in surplus

New Credos report reveals £4.2bn trade surplus, as the UK secures position as world’s second-largest advertising exporter. Industry issues a five-point...

UK Advertising returns to Cannes Lions with Government-backed growth mission

Strengthening the UK’s global advertising footprint at Cannes Lions London, 20 May 2026: UK Advertising will return to Cannes Lions this...

Advertising Association marks centenary with call to double down on trust

Two of AA’s top award – the Mackintosh Medal – awarded for first time London, 6 May 2026: The Advertising Association...

UK Advertising returns from success in Cannes Lions to welcome Government investment

New industrial strategy recognises UK’s creative industries as priority growth sector with £380m investment as UK advertising celebrates LIONS haul. London,...

New report shows UK economic growth and jobs powered by advertising investment

NEW REPORT SHOWS UK ECONOMIC GROWTH AND JOBS POWERED BY ADVERTISING INVESTMENT Download the report here. Advertising is driving business...

Summary of 2023 UK Exports Report

Industry records highest year-on-year growth at 32.5% Business and Trade Secretary, Kemi Badenoch, commends industry as driver for economic growth...

Global Distribution and Competition

The advertising and marketing industry prides itself on being a global hub and centre of excellence with a high propensity...

The UK Advertising Exports Group (UKAEG) brings UK advertising and marketing services organisations together to support the Government’s drive to increase exports, and promote the UK as a global advertising hub. 

We regularly showcase the power of the UK advertising at international events including SXSW and Cannes Lions.