Industrial Strategy & International Trade

Advertising is recognised as a priority growth sector in the UK Government’s Creative Industries Sector Plan, with advertising and marketing services exports reaching £17.9 billion in 2024. Through our UK Advertising Exports Group (UKAEG), we work to unlock new markets and growth at international events such as SXSW and Cannes Lions, promoting the UK as a global advertising hub.  

Spotlight

UK Jury Nominations for Cannes Lions 2027 are now OPEN!

Cannes Lions will be back in June 2027! Jury nominations for Cannes 2027 are now OPEN! The main criteria for being...

UK Advertising unveils new global identity for sector at Outernet London

On June 15, the Advertising Association debuted a new international campaign, ‘UK Advertising. Where creativity works’ on Outernet’s famous immersive screens....

UK advertising exports hit new heights of £19.4bn as sector records 38% growth in surplus

New Credos report reveals £4.2bn trade surplus, as the UK secures position as world’s second-largest advertising exporter. Industry issues a five-point...

UK Advertising returns from success in Cannes Lions to welcome Government investment

New industrial strategy recognises UK’s creative industries as priority growth sector with £380m investment as UK advertising celebrates LIONS haul. London,...

New report shows UK economic growth and jobs powered by advertising investment

NEW REPORT SHOWS UK ECONOMIC GROWTH AND JOBS POWERED BY ADVERTISING INVESTMENT Download the report here. Advertising is driving business...

Summary of 2023 UK Exports Report

Industry records highest year-on-year growth at 32.5% Business and Trade Secretary, Kemi Badenoch, commends industry as driver for economic growth...

Global Distribution and Competition

The advertising and marketing industry prides itself on being a global hub and centre of excellence with a high propensity...

The UK Advertising Exports Group (UKAEG) brings UK advertising and marketing services organisations together to support the Government’s drive to increase exports, and promote the UK as a global advertising hub. 

We regularly showcase the power of the UK advertising at international events including SXSW and Cannes Lions.