The UK is home to the world’s most advanced online advertising marketplace, supported by a robust self- and co-regulatory system. We are working closely with Government including through the Online Advertising Taskforce to represent the industry across a range of issues. We also engage with the ICO and CMA to help ensure the online advertising ecosystem remains trusted, competitive and well-regulated.
Every UK advertising and marketing professional involved in Less Healthy Food (LHF) campaigns urged to understand incoming restrictions. Trade bodies to...
The voluntary Industry Agreement Period has now ended. As of January 5, 2026, restrictions on the advertising of Less Healthy Food...
The voluntary Industry Agreement Period has now ended. As of January 5, 2026, restrictions on the advertising of Less Healthy Food...
NEW REPORT SHOWS UK ECONOMIC GROWTH AND JOBS POWERED BY ADVERTISING INVESTMENT Download the report here. Advertising is driving business...
Is influencer marketing harming trust in advertising? George Grant, Credos Editor Influencer marketing has proved to be one of...
Liselot Hudders, Ghent University, Belgium Marketing is an industry that is as old as commerce itself; ever since someone...
Through Media Smart, our industry’s award-winning non-profit, we provide high-quality resources, champion advertising education and support the Government’s work to improve media literacy across the UK. Media Smart helps children and young people understand advertising wherever it appears and inspires them to consider careers in our sector. It provides free guides for 7–25-year-olds, engaging teaching resources for schools and expert advice for parents and guardians.
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