It was our Parliamentary Reception this week, and it was an extra special one given it’s our Centenary Year. Our President, Andria Vidler shared our new Trust Action Plan, with three actions to deliver higher public trust in our work alongside greater commercial effectiveness and success – you can read the details of that here.
We were joined at the reception by Minister Murray who reinforced the need for trusted media, praised the industry for its work with government through the Online Advertising Taskforce and shared in the ambition to put trust at the heart of everything we do.
We were also fortunate to hear from Stig and Kate, hosts of Times Radio Breakfast – a great morning listen where you can genuinely hear them delivering on their ambition to deliver conversation, not confrontation. They took us inside the show, but in particular, inside the minds of their listeners and how trust is strongly linked to accountability. They had candid feedback for the Westminster attendees – people hate the feeling that politicians are lying to them, and so the conversation about trust continues.
We all have a shared interest in making sure that trust, and what it means to be trustworthy, is central to our work. Not just because it’s the right thing to do, but because we know it leads to better business results. There’ll be much more to come on our new Trust Plan and the many ways that organisations across our industry can get involved.
Our must-reads:
- Waitrose CCO, Nathan Ansell, will be our next president. (Media Leader)
- MG OMD and Global have released a new study, ‘Belonging in Britain’, which argues that marketers should think about audiences through the lens of community rather than solely demographic segmentation. (Media Cat)
- In light of the release of the Health Select Committee’s report including recommendations to the UK Government for further restrictions to advertising, we have encouraged a more positive, collaborative approach. (The Guardian)
- Catch up on the events at Campaign House in Cannes, as our CEO Stephen Woodford discussed the value of trust in advertising. (Campaign)
- ISBA and IMTB have launched a partnership to build on their Influencer Marketing Code of Conduct, focussing on increasing trust in influencers, responsible influencer marketing and transparency. (ISBA)
Our pick of the ads:
- Our Ad in the A is AMV BBDO’s ‘Ichy’ the Ichthyostega, an extinct creature who moved from water to land, to launch the all-new electric Peaq car for Skoda.
- Leo UK’s ‘Here for the Sauce’ puts sauce at the forefront of the campaign for McDonald’s.
- System1 has revealed the top performing World Cup ads across the world, with the UK at the top of the leader board.
- Saatchi & Saatchi has reframed hydration breaks for the British Heart Foundation by emphasising that cardiovascular disease takes ‘Three Minutes to Kill’.
Dates for your diary:
- Learn how to avoid creating misleading ads at the ASA’s live virtual training on 21 July. AA members can benefit from enhanced group discounts for this event by applying the relevant promo codes: 35% off for groups of 4–24 delegates (AAgroup35) and 60% off for 25+ delegates (AAgroup60). T&Cs apply.
- If you’re involved with an inspiring scheme, school outreach programme, partnership initiative or social enterprise you have until 31 July to enter our Talent Trailblazer Award with Marketing Week. It’s free to enter and celebrates inspiring organisations and individuals opening our industry up to new talent.
And finally, a new stat for you… New analysis by Credos shows the UK was involved in 183 Lions-winning entries, including 96 UK-led submissions plus 87 wins where UK contributions were credited – that means the UK played a role in around 1 in 3 of all Lions wins. If you want award-winning work, make sure the UK advertising industry is involved!
