The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

AA comment on General Election

/ December 13th 2019 / Matthew Evans
Exports and International Trade UK Industrial Strategy

Following the result of yesterday’s General Election, Advertising Association Chief Executive Stephen Woodford has issued the following statement:

“With the clear mandate the Conservatives have won from the electorate we look forward to hearing more about the new Government’s programme for the country beyond Brexit and look forward to engaging in discussions about the future trade deal with the EU.  The UK is the European and global hub for the advertising industry, but this status is dependent on securing a good future trade deal with the EU, with a regulatory environment that enables the free flow of data and services across borders and a flexible, growth-friendly migration system that allows the UK to access the best global talent.

“Beyond Brexit, we also look forward to hearing how economic growth and prosperity can be shared more widely across the country. Advertising has a unique ability to foster growth among businesses of all shapes and sizes and drives economic progress across the nations and regions. It is also a key driver of export growth and is the fastest-growing of Britain’s services exports. As the new administration is assembled, we look forward to engaging with Ministers and with officials from across Whitehall to ensure UK advertising’s voice is heard loud and clear.”


Related Articles View More