The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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AA comment on Nicky Morgan’s re-appointment as Secretary of State at DCMS

/ December 17th 2019 / Matthew Evans
Brexit and Trade Policy News Exports and International Trade High Fat, Salt & Sugar Advertising UK Industrial Strategy

Following the re-appointment of Rt Hon. Nicky Morgan MP as Secretary of State at the Department for Digital, Culture, Media & Sport, Advertising Association Chief Executive Stephen Woodford has issued the following statement.

“We welcome the news that Nicky Morgan will be remaining in her role as Secretary of State for Digital, Culture, Media & Sport. At this crucial time for the country and the economy – and as we approach Brexit at the end of January – the continuity offered by Nicky Morgan’s reappointment is welcome. Advertising is a hugely successful engine of our economy with ad spend totalling over £132bn in 2018 and it is a vital part of Britain’s £100bn creative industries. Given the clear mandate won by the Government last Thursday, we look forward to continuing to work closely with the Secretary of State, her team at DCMS and the wider Government to advance the role of advertising in the economy and to retain our position as the global hub for advertising and a powerhouse for international growth in exports.”


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