The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

AA comment on Government student visa proposals

/ September 11th 2019 / Matthew Evans
Brexit and Trade Policy News Exports and International Trade UK Industrial Strategy

Following the announcement of the Government’s proposals to allow students to remain in the UK for up to two years after the end of their studies, our Chief Executive Stephen Woodford commented:

“We welcome the Government’s proposals for a two-year working visa for international students following completion of their studies. The Advertising Pays 6 report, from the industry’s think tank Credos, demonstrated the UK’s strength in both attracting overseas talent to work here and in British talent going to work and grow their skills in other countries.

“Post-Brexit, ensuring that the best and brightest talent from across the world continues to feel welcome and valued in the UK is vital in maintaining and growing our position as the global hub for our industry – and students are vital to this. Just like the ad industry, our world-class universities attract world-class talent – those who have the skills our industry and our country need in terms of creativity, technology and data analytics. Making sure they remain here longer is good for the UK, good for our industry and good for the economy”


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