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Following the Budget from the Chancellor of the Exchequer, the Advertising Association has issued the below comment.
Stephen Woodford, CEO, Advertising Association, said:
“The new Government repeated their aim today in the Budget to create the conditions for growth. It is important to recognise the vital role that advertising plays in supporting this, by helping businesses of all sizes to compete, innovate and support jobs. Put simply, investment in advertising is an investment in growth. The latest AA/WARC adspend figures, revealed in full tomorrow, demonstrate strong annual growth in UK adspend, well ahead of key European markets. The UK is also a leading exporter of advertising and marketing services around the world, another vital contributor to the future growth of our economy.
The full Budget confirmed the Government will take steps to transform the Apprenticeship Levy into a Growth and Skills Levy, through £40 million investment. Much greater flexibility is something our sector and many others have long called for and we look forward to working with the Government to create more effective solutions for businesses looking to develop new talent in our industry.”
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