Member content
Already a member? Sign in below
Today the Government introduced a new Data Protection and Digital Information Bill.
In response to the Government’s bill the Advertising Association have issued the below statement:
Konrad Shek, Director of Policy Research, Advertising Association said:
“The Advertising Association broadly welcomes the introduction of the new version of the DPDI Bill and what has been achieved to date, with the added clarity to the use of legitimate interest, especially with regard to direct marketing; the inclusion of commercial research under research provisions; and reduction of overall paper requirements. We hope there will be further opportunities to amend the Bill particularly in areas linked to non-intrusive cookies, such as increased clarity and flexibility over audience measurement and for ad performance.
We look forward to continue working with Government as a member of the Business Advisory Group on how this Bill can most effectively support the work of our industry, both in the UK and as a global hub for digital advertising and marketing services.”
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.