Following the news on the Government’s decision to press ahead with the privatisation of Channel 4, the AA has issued the following statement.
Stephen Woodford, CEO of the Advertising Association said:
“The Government’s decision to press ahead with the privatisation of Channel 4 will have many implications for the shape of the UK advertising market. Public Service Broadcast services remain hugely important to advertisers wanting to reach large and diverse audiences, and maintaining a competitive advertising market should be a key plank of emerging media policy across the board. We strongly propose that the Government publish a comprehensive impact assessment, in line with Better Regulation principles, to take into account the impact of privatisation on the TV advertising market.”
