The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA comment on US announcement on global tariffs

/ April 3rd 2025
Advertising and the UK Economy Exports and International Trade Industry News

In response to the global tariffs announced on April 2 by US President Trump, the Advertising Association has issued the below comment.

A spokesperson for the Advertising Association said:

“Anything which has a negative impact on the global economy, will inevitably have an impact on the global advertising industry. We are talking to the Department for Business and Trade on behalf of our members about how the UK best navigates this situation, including how we can further strengthen the UK’s position as a leader in global advertising services, led by the work of our UK Advertising Exports Group.”