The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA response to Culture Secretary’s speech at LEAD

/ February 8th 2024
Advertising and the UK Economy Industry News Statements/Comments

Following the speech by the Culture Secretary, Lucy Frazer MP, at advertising industry summit LEAD this morning, we issued the below statement in response.

Stephen Woodford, CEO, Advertising Association, said:

“We are delighted to hear the Culture Secretary recognise the significant contribution the UK advertising sector makes to the UK creative industries, on the world stage and its vital role in supporting the UK economy and media. The UK advertising industry continues to lead in exporting its services around the world, and our sector leads the way in creative and digital innovation – including new technologies like AI. If our sector is going to continue to contribute to its fullest to the UK economy we need balanced regulation, with long-term planning to support domestic and international growth.”

Photo credit: Bronac McNeill