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Following the keynote speech by former Prime Minister, the Rt Hon Gordon Brown, at advertising industry summit LEAD, we have issued the below statement.
Stephen Woodford, CEO, Advertising Association, said:
“It was sobering to hear from the former Prime Minister at LEAD about the challenge of poverty today in the UK and the contribution that businesses can make to help alleviate one of the biggest problems in our society. We first heard Mr Brown talk about the ground-breaking Multibank project at our LEAD Scotland summit and we’re proud to provide its next platform at LEAD in London today. Brands and their advertising partners can help people most in need and who’ve fallen through the gaps in the welfare net. We encourage leaders to support the Multibanks, by donating surplus goods and providing discounts on everyday essentials for a decent standard of living. Not only does this help those most in need but it also reduces waste and emissions.”
If you would like to get involved and support the Multibank initiative, more details can be found here.
Photo credit: Bronac McNeill
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