The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA response to Culture Secretary Jeremy Wright’s statement on online regulation

/ February 12th 2019
Online Regulation

An Advertising Association spokesperson commented:

“We note the statement today by the Culture Secretary, Jeremy Wright, that DCMS will carry out a review of how online advertising is regulated.  Whatever the outcome of this, the Advertising Association urges the Government to recognise the continuing relevance and importance of the ASA’s role as the one-stop shop for all advertising content. This is fundamentally important to the industry, but also to consumers, since it provides clarity on where to go if you have a problem with an ad, regardless of the medium in which it is carried.”

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