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Good afternoon and Happy Friday!
Our #adoftheweek had to be the AA, IPA and ISBA’s ‘Take the All In Census’ by UK Young Lions winners at Havas Lynx Group and TBWA/MCR. The winning creative campaign depicts a hard-hitting work schedule featuring instances which highlight common discriminatory behaviour in the workplace to promote participation in the second All In Census on March 15.
Created by 2022 Young Lions winners, James Danson, Art Director, Havas Lynx Group and Glenn Scholefield, Copywriter, TBWAMCR, the award-winning work will be rolled out across social media channels, printed posters and digital Out Of home to build awareness of the All In Census, with the end goal of helping build a workplace where everyone feels they belong.
Read more about the campaign here, and you can check out our gallery for the winning campaign. If you’d like to help spread the word, get in touch for a full comms pack!
SPENDING TIME WITH OUR SCOTTISH COLLEAGUES
Our team took the train up to Edinburgh to meet our AA Scotland members at a wonderful venue provided by the Scotch Whisky Association.
With pending changes in Holyrood’s political leadership, it was a great opportunity to find out our members’ priorities for the future and to shape our views on important issues such as the Scottish alcohol advertising consultation – which threatens to deeply affect brands, and the wider creative and tourism sectors.
A huge thank you to our members Carat, Clear Channel, Essence Mediacom, IPA Scotland, Leith Agency, LS Productions, Republic of Media and STV for an insightful session.
‘ACCESSIBLE ADS FOR ALL’ – A SURVEY ON WORLD HEARING DAY
Making TV ads accessible for the 7.5 million people who already use subtitles for programming is climbing up the industry agenda and rightly so. But there’s still a long way to go. Along with Thinkbox, ISBA, The IPA and The British Arrows, we’re supporting Clearcast’s ‘Accessible ads for all’ campaign, launching today on World Hearing Day.
They’re kicking off today with a short survey to gather your thoughts on the topic, including what you do currently and what you think the barriers are to creating more accessible TV ads. Please spare 5 minutes to complete the survey. The anonymous results will be announced in May and will benefit the industry and those who use accessible advertising.
The survey runs until Thursday 6th April.
MEDIA SMART’S GREEN EDUCATION
This week, our industry’s education programme, Media Smart, has launched a new campaign to help young people, teachers and parents understand the environmental claims made in advertising and marketing.
Created by Livity, there is a short film, five-point guide, plus a social media campaign which is being rolled out across social in the next two months, using direct insights and vox pops from young people. With 52% of teenagers concerned about the lack of action on climate change, it’s hoped this new campaign will build a broader understanding of how advertising and marketing claims are regulated, and support the vital work of our regulator, the ASA.
The news was covered in titles such as Campaign, LBB and the Media Leader and you can find out all about campaign here!
CREATIVE EQUALS LAUNCHES NEW PROGRAMME
DisabledCreatives – a best-in-class creative programme – is LIVE.
The Disabled Creatives Programme is a specialised initiative within Creative Equals that aims to support disabled creatives and promote greater inclusivity within the creative industry.
This three-week programme is FREE to 25 talented creatives, who will receive top training with D&AD, mentorship and potential pathways into employment over three weeks from April 24 to May 12.
The programme provides disabled and neurodivergent individuals with training and mentorship opportunities, as well as support in finding employment within the sector.
Applications are now open, apply here!
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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