Ad Matters 04.08.2023

REMEMBERING SUKI THOMPSON

Tributes have been paid to Suki Thompson, chair and co-founder of Oystercatchers, who passed away peacefully after her long battle with cancer last Sunday.

Suki was an inspirational figure in our industry with her infectious enthusiasm. She most recently founded Let’s Reset, which offers invaluable guidance to companies on improving the mental wellbeing of their employees. She also served as Chair of the Marketing Society for 2011 to 2014.

In recent months, Suki dedicated her energy to raising £200,000 for Macmillan Cancer Support through her ‘Suki steps and swim’ sponsored walk and swim event.

If you would like to donate to Macmillan Cancer Support, Suki’s Just Giving page is still open.

DON’T FORGET TO ENTER THE TALENT TRAILBLAZER AWARD  

A reminder that there is two weeks left to enter our Talent Trailblazer Award!

The award, which we have launched in partnership with Marketing Week, will celebrate the organisations and individuals that are opening up the industry to new talent.

Following the launch of our Talent Report in January, we know the industry is determined to find more ways to attract and retain talent as well as maximise the opportunities of apprenticeships and outreach schemes.

The award is free-to-enter and the last date for entries is August 19, with a shortlist being announced in September. The winner will be unveiled as part of the glittering Marketing Week Awards on November 1.

Make your entry here.

AD-VENTUROUS WIN FOR NEWSBRANDS

Congratulations to Chessington World of Adventures for creating the most effective newsbrand ad in our latest edition of The Works.

Their ‘Sorry Surrey’ long-form ad about the theme park’s new Jumanji World attraction uses humorous language to engage readers by creating an information letter to the residents of Surrey about the disruption the new attraction will cause.

What is The Works, you say? The Works is our media partnership alongside Kantar and Marketing Week which is a crucial initiative within our plan to increase public trust in advertising.

Established in April 2021, The Works celebrates those advertising campaigns that generate the most positive public response, sharing what marketers can learn from them.

Every month, the winning ad receives a Marketing Week featured article revealing the winners and analysing the campaigns, providing an informed reminder of how advertising can drive positive responses from the public and fuel marketing success.

Check out their latest write-up here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!