Ad Matters 05.04.2024

We’re taking this week’s newsletter for a creative spin around the amazing entries from our Young Lions. Every year, as UK reps for Cannes Lions, we run a competition for young creatives offering the ultimate prize of competing in the Global Young Lions arena.

This year, Kellogg’s Kombo offered a unique brief: how can we keep cereal the king of breakfast? Our Young Lions tackled this challenge across six categories – Design, Digital, Film, Marketing, Media, and Print – and we were blown away by the results. From the 30-second film ad ‘Operation Breakfast’ to ‘Silent Cereal Killer’, creative genius was produced in just four days.

A big shout-out to our events manager, Phoebe Sallitt, who did a fantastic job of masterminding the competition, alongside recruiting a brilliant cohort of industry professionals to judge the work. You can meet our judges right here.

What’s next? The winners will be packing their bags for Cannes this summer, ready to battle it out in the Global Young Lions competition. Who knows, they might even follow in the footsteps of our 2023 UK Print winners, Marion Miranda and Joe Sayer from the Leith Agency, and win that coveted Gold.

For a look into the future of advertising, check out all the winning entries here and runners-up work here. And congratulations to all the winners and participants; we can’t wait to see what you achieve next.

Now on to our must reads:

• How Specsavers, Rowse Honey and Quaker proved the ‘power of print’. The latest tips on creative effectiveness from our trust-driving series ‘The Works’. (Marketing Week)
• ITV unveils its shortlist for a £2M airtime prize to champion mental wellness. (Campaign)
• Hear from US Ad Net Zero Director John Osborn about the 3 ways advertisers can support sustainable behavior change with their work. (The Drum)
• It’s all about the power of AI: Will it power a reboot of full-service agencies? (Campaign)

Our pick of recent ads:

• This week’s ad in the A: Vanish builds on its powerful autism awareness drive with the new ‘More than just clothes’ campaign by Havas London.
• Impactful one from LadBible calling on the Government to help bring an end to drink spiking.
• Adobe is encouraging aspiring women footballers to ‘Dream bigger’ in this campaign by Ketchum London.
• Tackle some toilet taboos and ‘Get comfortable’ with this new campaign from Andrex by FCB London.
• Throwing in another cereal campaign into the mix – BBH unveils ‘The Weetabix discovery’.

Dates for your diary:

• The Future of Brands, taking place on 17 April, will delve into the inner workings of some of the world’s best performing brands. Book your tickets here and use the code PARTNER_AA25 to nab 25% off!
• Join us at RISE, Creative Equals’ unmissable one-day conference on 24 April focusing on how to deliver best-in-class inclusive marketing. Book your tickets here!
• LEAD North agenda is out! Speakers include Manchester Mayor Andy Burnham, dentsu creative’s Ete Davies and McCann’s Imogen Tazzyman. Join us on 9 May in Manchester and book your tickets here.

And finally, for those inspired by our Young Lions, a quick reminder that big Lions entries close on 11 April. Be quick!