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AA’s RECEPTION OVERLOOKING THE OLD BAILEY
Our President’s Reception was held on Tuesday at the IPG Mediabrands offices, where we were delighted to gather our members, colleagues and industry friends for the evening.
The reception began with an introduction from our CEO, Stephen Woodford, and was followed by a speech by our President, Alessandra Bellini, also Chief Customer Office at Tesco. Alessandra reflected on all we have achieved in the year so far including holding LEAD – our first in-person industry summit since 2020, launching our Talent Report, the response to the All In Census and the All In Summit, our progress with our initiative – Ad Net Zero, exports figures, and our successful trade mission to SXSW and Cannes Lions.
At the same time, she also focused on what’s coming next, which includes new research on trust from Credos, LEAD Scotland, and the Campaign Ad Net Zero Awards.
The speech was followed by drinks, canapés and a great amount of networking with a stunning view of the Old Bailey and St Paul’s Cathedral.
Thank you to everyone who could join us!
ANYONE FOR TENNIS? FIRST COME, FIRST SERVED WITH OCEAN OUTDOOR
Our Front Foot member, Ocean Outdoor, is bringing The Wimbledon Tennis Championships experience to life for the second year running with their W12 Activation Zone in Westfield Square and Battersea Power Station in partnership with The All England Lawn Tennis Club and Vodafone.
The two-week activation zone is free to the public and will show live Wimbledon matches on Ocean Outdoor screens. The zone includes table tennis, a giant Vodafone racket seat embedded in a living wall for a fun Wimbledon photo opportunity, and a photo booth where members of the public can create an animated GIF to show their support for their favourite player on Ocean’s two large advertising screens in the square.
Open daily until Sunday, July 16, tennis fans will be able to watch live matches on their screens and if you’ve missed the day’s play, Ocean will carry selected highlights from The Championships on 46 large format full motion screens in 13 UK cities.
It’s not racquet science! See you there?
HAPPY BIRTHDAY – WACL TURNS 100
This year we’re delighted that the Women in Advertising and Communications Leadership (WACL) organisation is turning 100 years’ old.
WACL exists to accelerate gender equality in the advertising and communications industries. Founded in 1923, their membership currently comprises nearly 300 senior women drawn from client organisations, agencies, media owners and trade bodies.
Happy Birthday WACL!
Find out more about WACL and their centenary year here.
CREATIVITY IN THE UK IS BOOMING!
TIME magazine has released an article focusing on the UK’s creative economy, with some excellent commentary from our partners at the Department for Business and Trade, plus VCCP’s international CEO and our export champion Julian Douglas.
“The UK is a creative superpower. Advertising is a crown jewel of our creative industries; admired, desired and bought by nations all over the world,” says Dougie.
The piece goes on to explain how “Business is certainly booming in the UK—which was demonstrated by the UK’s successful showing at Cannes Lions 2023. These wins illustrate its global influence, with the advertising sector’s impact symbolizing how the UK is shaping the future of creative industries throughout the world.”
Our latest research shows that our industry exported £15bn in advertising and market research services in 2021 — a 33% year-on-year increase. We were delighted to see TIME has featured some of our UK Advertising Exports Group members – VCCP, Fold7 and Crowd – and their thoughts on why our industry continues to captivate the world.
Check out the article here.
A CHANCE TO DEBATE IN THE HOUSE
Last chance to get your tickets for our next Debating Group event on Tuesday evening at the House of Commons.
Sponsored by the Alliance of Independent Agencies and chaired by Lord McNally, the motion is: “Late payments by large companies to small businesses should be subject to legislation”.
You can book your tickets here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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