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MEET THE SPEAKERS: LEAD 2023
This week, we announced our stellar line-up of speakers for the industry’s annual flagship event: LEAD 2023, held in partnership with IPA and ISBA.
Secretary of State for DCMS, Michelle Donelan MP will be making her first address to the industry, and Lucy Powell MP – shadow DCMS Minister – will also make an appearance, outlining Labour’s vision for the creative sector.
LEAD will take a deep dive into the UK’s economic outlook and the challenges of navigating the geopolitical headwinds. The half-day event will also discuss the industry’s key themes including the talent shortage, the changing demands of the industry and how we can accelerate growth.
Our Presidents – the AA’s Alessandra Bellini (CCO, Tesco), IPA’s Julian Douglas (International CEO, VCCP), and ISBA’s Margaret Jobling (CMO, NatWest) will also share their views on the industry’s biggest challenges and opportunities.
Want to know who else is speaking at LEAD? Then check out the line-up here and make sure you book your ticket here.
THE DMA AWARDS WINNERS ARE HERE
This Wednesday, the DMA held its Annual Awards Night, celebrating the campaigns that dare to do something different.
Congratulations to Total Media, Kindred and WRAP for taking the Gold Award in the Sustainability category – which was sponsored by our climate initiative Ad Net Zero. Their campaign ‘Wasting Food Feeds Climate Change, Food Waste Action Week’ was launched to increase confidence in using up leftovers by promoting easy-to-adopt skills that have a great impact on reducing food waste.
Want to learn more about the campaign? Then check it out here!
And a special shout-out to our Front Foot Member, Ogilvy, whose powerful campaign, ‘Have a Word’ took the 2022 Grand Prix Champion, grabbing the attention Sadiq Khan, Mayor of London.
SKY ZERO FOOTPRINT FUND WINNERS ANNOUNCED
The winners of Sky’s Zero Footprint Fund are here!
The competition is part of the Sky Zero campaign to reach net zero by 2030, supporting brands that are committed to driving positive behavioural change with a tangible impact towards a more sustainable future.
We want to congratulate Serious Tissues for taking the Grand Prix, receiving £1 million of airtime and a big shout-out to the finalists: Ecosia, Homethings, Royal Mail and Wuka, who have each received £250,000 worth of media value.
Read more about the winners and their behaviour change campaigns here.
Want to know more about the Sky Zero Footprint fund? Then head here
AD REGULATIONS AND THE EU
‘EU plans to regulate political ads would hollow out good-faith political discourse while potentially failing to properly address the issues of mass disinformation’ says our Director of Policy Research, Konrad Shek, on his latest piece for The Media Leader.
In his article, Konrad discusses the main concerns of the current regulatory plans of the EU.
You can read the full piece here.
Well done to all the winners!
JOIN OUR PUBLIC AFFAIRS TEAM
Think you’ve got what it takes to represent the advertising industry? Do you want to work in a key industry helping to drive the UK economy whilst building a proactive outreach programme to politicians? Then check out the new opening in our Public Affairs team.
We are on the hunt for a new Parliamentary and Campaigns Officer.
If you have experience in delivering quality political engagement strategies, strong analytical skills and a strong understanding of the Parliamentary process and UK politics (experience working in Government or politics desirable), then we’d love to hear from you.
Follow the link here for more information and how to apply.
CHRISTMAS IS AROUND THE CORNER!
It’s that time of the year!
Yesterday we had a great day out to celebrate our Christmas party. The day started with a twist on Secret Santa – Savage Santa was not so fun for those who got their presents stolen!! – some games at Fairgame Canary Wharf (where we discovered the competitiveness of some team members) and of course, some delicious food.
It is fantastic to have the whole team reunited to celebrate the season, and a very Merry Christmas to all of adland! 🎄✨🎅🏼
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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