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HAVE YOUR SAY 📢
Just 5 days until you can take the All In Census!
Take 15 minutes on March 15 and together, let’s build a workplace where everyone feels they belong and better support our industry’s talent.
But don’t just take our word for it! All In Champion companies Channel 4, Specsavers and McCann explain the importance of the All In Census in a piece for LBB here.
And as industries marked International Women’s Day this week, it was a huge moment to take stock of how we can truly celebrate diversity and inclusion as well as mark the opportunities for further progress.
We were delighted to be celebrating three of the AA’s trailblazing women, with our Public Affairs Director, Sue Eustace, International Trade Director, Aisling Conlon and Media Smart Director, Rachel Barber-Mack, making the inaugural Women in Trade Association Powerlist.
Check out the full Powerlist here.
CATCH US AT SXSW
SXSW, 2023 kicks off today in Austin, Texas and team AA is ready for their biggest and most impressive SXSW yet!
The UK Advertising Exports Group will deliver its biggest showcase of creativity and innovation yet with over 30 UKAEG companies featuring at the prestigious UK House and SXSW main stages.
To find out more about the extensive programme at SXSW this year, check out the full programme here and be sure to check out some of our UKAEG members vlogs on our LinkedIn page here.
MASTERING THE CAMPAIGN AD NET ZERO AWARDS
We held our first Campaign Ad Net Zero Awards masterclass on Tuesday morning.
The masterclass took participants through November’s winning campaigns and helped prepare them for this year’s entries, opening in April. It focused on the criteria used to judge the Ad Net Zero Awards, highlighting the five-point sustainability action plan at the heart of it.
Featuring a panel discussion from Seb Munden, Chair of Ad Net Zero; Gideon Spanier, Editor in Chief, Campaign UK; Julia Ramsay, Director, Supply Chain Risk and Resilience, PwC; and Isabelle Quevilly, Director Creative Shop UK, Meta, the masterclass also offered supporters the opportunity to ask questions about making a stand-out entry.
Catch up on a recording of the masterclass here!
HIRING? SECURE A TRAINED MARKETER FROM THE DMA
Recruiting for a marketing role? Our member, the DMA, has 90 job hunters freshly trained in digital marketing ready and waiting for you to interview. Better still, there’s zero recruitment fees!
As part of a mission to reduce skills gaps and talent shortages across the industry, the DMA is running Digital Marketing Strategy Skills Bootcamps, funded by the Department for Education, and securing interviews for their unemployed learners to get them back into work.
The bootcamps are intensive 12-week courses, crafted and taught by leading marketing experts, and accredited by the Institute of Data & Marketing (IDM).
90 job hunters have completed them and are ready to make an instant impact in your business.
So, whether you’re hiring for an entry level role, or a managerial one, the DMA may have a candidate for you.
BREAKFAST AT PARLIAMENT
On Tuesday, team AA attended a Breakfast Meeting at the Houses of Parliament hosted by the Industry and Parliament Trust on Designing a Sustainable Creative Sector.
Our CEO, Stephen, kicked off proceedings with a rallying speech on the economic and social value that the creative industries bring to the UK and the positive impact that the sector can have on driving the sustainability agenda. The creative industries are in a conduit position where each sector can help promote positive climate behaviour change and help to break down social norms.
Stephen’s speech was followed by Poornika Ananth, Assistant Producer, School of Management, University of Bath who spoke about the need for education and industry to collaborate to truly help industry to implement research and innovation into their processes.
After the speeches were made, breakfast began with a roundtable discussion featuring industry professionals, MPs and peers.
A big thanks to the IPT for having us!
CELEBRATING THE REGIONAL PRESS AWARDS
On Wednesday, we joined the NMA at the annual Regional Press Awards, which celebrates excellence in local and regional news.
With entries from up and down the country, the shortlists showed the vital importance of journalism in providing a voice for communities, particularly since the pandemic.
The Liverpool Echo scooped the gong for Large News Brand of the Year with a focus on the harrowing story of Olivia Pratt-Korbel, while the Belfast Telegraph took News Website of the Year for its stand-out digital content strategy.
Congratulations to all the winners – head here to find out more.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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