Ad Matters 12.08.22

READY, STEADY, VOTE! SXSW PANELPICKER IS LIVE

SXSW 2023 in Austin, Texas is counting on your votes to help curate the 2023 conference. PanelPicker is SXSW’s official user-generated session proposal platform, giving you the opportunity to vote for what you want to see at next year’s conference.

We’re delighted to see session proposals from our UK Advertising Exports Group members, covering topics that are all close to our hearts – from sustainability to creativity.

Check out their proposals:

Madam Films: Why Your Eco Lip Service is Doing us a Disservice

VCCP: Has Advertising Forgotten About Men?

VCCP: #BeMoreDog. How Dogs Unleash Workplace Creativity

PingPong Digital: Social Commerce – What to Learn From China

HeyHuman: Subconsciously Sustainable? Eco-Friendly Made Easy

How does it work?

Each year, the SXSW community enters session ideas and then grades each proposal during Community Voting. The SXSW staff and Advisory Boards also inform a significant percentage in determining the content line-up.

Community Voting makes up 30% of the final programming decision, with SXSW staff accounting for another 30%, and the final 40% made by the SXSW advisory board – which comprises over 200 industry experts from around the globe. The board also provides detailed feedback to proposals who wish to enter the event.

Do you want to see #UKAEG companies onstage and shape the agenda for one of the best international creativity festivals?

Then vote for your favourites in the links above before August 21. Don’t forget to promote your vote on social media too!

More about the PanelPicker selection can be found here.

MEET THE LATEST ALL IN CHAMPIONS

We’re pleased to see more progress in our industry’s commitment to building a workplace where everyone feels they belong, with new companies becoming All In Champions. The latest companies in achieving this are Britvic and IPA – please join us in celebrating them!

In June, we announced the first wave of All In Champions – those organisations that are supporting the work of All In by adopting the All In Action Plan.

Would you like to become an All In Champion but don’t know where to start? A good first step is by joining our All In How-To Sessions, on how to implement each action of the Action Plan. You can watch the first 6 sessions on YouTube and sign-up for the upcoming ones in our events page.

Remember, we always welcome applications to become an All In Champion and you can apply via this link here.

In other news, we would like to congratulate Michael Alhadeff, AMV BBDO’s senior strategist, on his new role as UK Government’s Disability Access Ambassador for the advertising industry. As a member of our All In Working Group, we are delighted to see Mike’s work on inclusion being recognised as he takes on this new role to encourage improvements in the accessibility and quality of services and facilities in the sector for disabled people.

You can read more about the role of Disability Access Ambassadors and Mike’s strategy via LBB.

KICK OFF THE ACADEMIC YEAR WITH A NEW JOB! 

A reminder of some exciting job opportunities across our industry that we wanted to share with you!

1. Last week, we told you about the Bauer Academy apprenticeship programme. The Academy is looking to fill two vacancies for this programme, with a new extended start date of November! The two vacancies are for an Advertising and Media Executive and a Junior Advertising Creative. Find out more about the opportunities and how to apply here.
2. Are you passionate about sustainability and want to help our industry on its path to net zero by the end of 2030? Then it’s your lucky time! We are currently hiring for an Ad Net Zero Project Coordinator, who will be managing Ad Net Zero supporters’ requests, assist with research, design and implement membership surveys – and much more! If this sounds like you, head here and apply by August 19th.
3. Digital Futures, a technology services and training company, is offering training resources on digital skills to people from diverse backgrounds. Their professional pathways include software engineering, data (analytics, science, engineering) and cloud engineering. You can apply to join one of the offered pathways here.

OUR NEW FRONT FOOT MEMBER 

We wanted to give a warm welcome to Alight Media, the fast-growing out-of-home media owner, as a new addition to our Front Foot Community.

Our Front Foot Members receive extensive and exclusive benefits such as early access to research, invitations to exclusive events, and access to our Public Affairs briefings.

If you want to find out more about how you can become an FF member, head  here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’