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This week we published the agenda for RENEW 2022, our joint conference with the IPA and ISBA, which will take place on 27 January and it’s safe to say we are very excited!
If you haven’t booked a ticket yet, ask yourself….
Would you be interested to hear an exclusive talk by Sam Coates, the Deputy Political Editor of Sky News on the latest from inside Westminster?
Are you keen to know what you can do to support advertising’s action plan to tackle climate change and how we can make things happen faster?
Do you want to be the first to hear the next three actions from our All In initiative to build a truly inclusive workforce and how you can lead your company to be an ‘All In Champion’ company?
RENEW 2022 will feature a series of brilliant sessions that we hope will leave you feeling inspired and equipped with tangible learnings for the year ahead. Take a look at the full agenda here and check out our stellar line-up of speakers at the same time.
You don’t want to miss this one (if we don’t say so ourselves). Discounts are available for members and under 30s. Book your ticket here.
In the first full week back at work, things are moving fast!
On Tuesday, Ad Net Zero had its Action 5 Working Group meeting, and its plans for the future are shaping up very nicely.
Our comms team is preparing for its Communications Leaders meeting next week, where marketing and communications leads from each of our member companies come together to discuss what we’ve been up to and what opportunities are coming up for us to work collaboratively. If you would like to know more, please contact Ellie.
We will also be hosting a Covid recovery call next week for our members. We will be joined by civil servants from BEIS, DCMS and DIT, and members will be able to discuss sector concerns and priorities. If you would like to know more please, contact Ed.
Late last year our member, Global, launched the ‘Consumer Trust Initiative’, which looks at the impact audio ads with extensive T&Cs have on the listening experience, listeners’ trust and their perception of the advertiser.
As part of this, from 1 February 2022, they will be asking all advertisers in the motors sector to reduce their T&Cs to a maximum of 8 seconds. This is a brilliant example of a company taking action to help build back trust in the advertising industry. This initiative actively aims to reduce suspicious advertising – one of the key drivers of mistrust found from our own research into public trust in advertising.
Our Chief Executive, Stephen Woodford, commented: “The AA, ISBA and ASA have embarked on a hugely important long-term commitment to rebuild public trust in advertising. Global’s ‘Consumer Trust Initiative’ to remove excessive T&Cs in advertising delivers on this objective – putting consumer’s interests at the heart of what they do. I urge all advertisers to embrace this initiative.”
If you would like to know more, download the brochure or visit the website page.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media. Check it out here.
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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