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CANNES LIONS COUNTDOWN IS ON
We’re going to Cannes Lions next week!
The UK advertising industry will be delivering a unique showcase at Cannes Lions this year, with over 50 companies participating in two UK Advertising Exports Group and Department of Business and Trade (DBT) trade missions.
The showcase will include 34 inspiring speakers at the palais, 30 talks looking at the future of the creative economy beyond the Palais, 33 judges including 4 jury chairs and 12 Young Lions representing the UK.
To celebrate UK creativity, UKAEG has organised several events, including the GREAT global dinner which will feature a special appearance by TikTok creator Rob Mayhew. As a teaser of the campaign, Rob has released his TikTok – specifically to promote UK advertising at Cannes.
The TikTok post can be viewed here, and the LinkedIn post can be viewed here.
Find out more about UK Advertising at Cannes Lions here.
While in Cannes, we’re excited to be taking our climate action programme, Ad Net Zero, to the Palais where we will be hosting a week-long agenda encouraging delegates to join our efforts to help tackle the climate emergency.
We’ll be running a special Ad Net Zero Zone in the ACT Responsible Hall featuring case studies and insights provided by a wide range of supporter companies from around the world, as well as two sessions on the Palais stage.
Don’t forget to join us for the “Open House for Good” on Wednesday 21 June between 2-4pm where the hall will be open to those who don’t have passes. And at 3pm there’ll be the opportunity to hear our Ad Net Zero Chair, Sebastian Munden, interviewed by one of the UK Young Lions.
For the full programme, head to our dedicated Lions hub here. See you there!
A RECORD SPRINTATHON
On Wednesday, we headed to Battersea Park for The Marketing Society’s annual Sprintathon to help raise money for Stand Up To Cancer.
Congratulations to our runners – Stephen, Chris, Sarah, Cat and Will – for their efforts running in the 30-degree heat!
We’re proud to reveal that Sprintathon beat its own record to do the marathon in under two hours and was the 8th fastest marathon ever!
Find out more and donate to the good cause here.
AWARDS FOR AWARDS
We were delighted to be recognised by the AOP Digital Publishing Awards this week, where our Campaign Ad Net Zero Awards won Best Publisher-led Social Good Initiative.
Our sustainability awards were first set up in partnership with Haymarket last year and we’re excited that we’re accepting entries for our second year.
Here’s what the judges had to say: “These new awards demonstrated industry leadership on an incredibly urgent issue – built on a great partnership, the team delivered a credible response to the challenge for the advertising sector to get to net zero, and also delivered a successful and profitable event.”
Check out the full list of winners here.
INFLUENCER MARKETING ON THE FRONT FOOT
On Tuesday we held the latest Front Foot Insight session bringing together industry bodies and Front Foot members to discuss the recent developments in influencer marketing.
Hosted by our Public Affairs Director, Sue Eustace, the session featured Scott Guthrie, IMTB (Influencer Marketing Trade Body); Rob Newman, ISBA; Charlotte Stavrou, SevenSix Agency and Dr Luke Evans MP, who has led the campaign on body image in Parliament.
The session follows the news this week that ISBA and IMTB have joined forces to relaunch the Influencer Marketing Code of Conduct.
Find out all about that here!
A NEW CREATIVE VISION
Advertising is a vital element of our creative sector and we were excited to see DCMS and the Creative Industries Council publish their ‘sector vision’ for the Creative Industries this week. It recognises the importance of the creative industries to the UK’s economic growth, and sets out the Government’s ambitions for the sector to grow by £50bn and support a million more jobs by 2030.
Read all about it here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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