Ad Matters 17.02.2023

GET BEHIND THE ALL IN CENSUS

The countdown for the All In Census is on! There’s less than one month to go, with everyone in the advertising and marketing industries encouraged to have their say in our inclusion survey on March 15.

From the first survey in 2021, we created a set of nine actions to help drive greater inclusion in our industry. This is the time to track our progress, as well as find out about new topics such as hybrid working.

If you would like to find out more about how your company can support the All In Census – we’ve picked out a few key ideas:

• Add the All In Census banner to your email signature
• Include in internal newsletters and share on your social channels?
• Spread posters around your offices with the ‘Save the Date’
• Send a diary invite to your colleagues for 15 minutes on March 15 to take the survey
• Offer your voice as a spokesperson for change

Get in touch with our inclusion team allin@adassoc.org.uk if you would like to grab the latest assets and resources!

MEDIA BUSINESS COURSE – EARLY BIRD CATCHES THE WORM 

We are delighted that following last year’s sell-out success, our Media Business Course is returning to Brighton this summer from 11-14 July.

Founded in 1964, MBC is firmly established as the key event in the calendar where thousands of young media industry practitioners receive an inspirational and often life-changing learning experience.

Delegates are divided into syndicates to work on a blue-chip client brief and create a full media strategy before pitching against each other to become the prestigious MBC champions. Delegates will be guided through the process by expert tutors whilst enjoying presentations from a fantastic line-up of some of the best speakers from adland.

Earlybird tickets are now on sale – but act soon! – they’re only available until the end of April.

Secure your tickets here.

PINTEREST ACADEMY GETS A NEW LOOK 

On Monday, Pinterest launched their new look Pinterest Academy – a new and improved interactive e-learning platform, free for all active Pinterest users. The platform is designed to help advertisers reach consumers they care about and accompany them from plan to purchase.

The latest version of Pinterest Academy follows its launch in 2019, and covers everything from foundational knowledge to ad formats and measurement tools.

The Academy will feature:

• Over 14 courses and more than 30 easy to comprehend lessons with instructions and tips for every step of the campaign process.

• Concise lessons designed to take approximately 15 minutes to complete.

• Instructions and tips to best use Pinterest to connect with their target audiences in every step of the campaign process.

You can learn more about Pinterest’s updated academy here.

SUPPORTING DEAF & HARD OF HEARING VIEWERS WITH CLEARCAST 

We are delighted to announce our latest AA Council and Front Foot member, Clearcast, best known for providing ad clearance support to get your ads on air. Beyond this, they have a range of initiatives including supporting accessible advertising.

Approximately 12 million people in the UK are deaf or hard of hearing. Research shows that 7.5 million people use subtitles for programming and 6 million of those don’t have a hearing impairment, but still very few brands choose to subtitle their ads.

We’re supporting Clearcast with their upcoming initiative to understand more about why the uptake of accessible advertising is so low and will be sharing their survey soon. So watch this space.

Further reading can be found here.

OUTSMART PLAYING A SMART GAME

Our member, Outsmart, the UK trade body for OOH has recently launched their industry wide tool, Playout – a new data system that will unify advertising playout data making it secure, standardised and easier to use.

Playout will make it easier to access data for buyers, providing several benefits including improving industry accountability and communication of data. Additionally, the initiative is supported by Outsmart’s four council members- Clear Channel, Global, JCDecaux and Ocean Outdoor.

Playout is set to launch during the summer of 2023, but you can get ahead and find out more about the initiative here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.