Ad Matters 18.11.22

ADGREEN’S LOW CARBON CHRISTMAS

With Christmas ad season in full swing, yesterday evening we headed to The Mill’s loft for an evening of festive ads and climate conversations with AdGreen. As Action 2 of our Ad Net Zero Action Plan, AdGreen offers dedicated tools, training and resources to reduce the carbon in ad productions.

Our host, AdGreen’s Sophie Broadbent talked us through the latest festive offerings with a panel of experts – Hogarth’s James Brook-Partridge with responsibility for Boots’ ad production; The Mill’s James Niklasson on the M&S food ad; and Sam Grey of Passion Pictures presenting the Paddington bear animation for Barbour. With each ad being very different, the latter held the most obvious sustainable message with Paddington’s tale encouraging consumers to rehome their old Barbour jackets.

Alongside vegan nibbles (the lowest carbon option to feed your set), the session offered this food for thought:

• Sustainability needs to be pitched as enhancing creativity otherwise it won’t be seen as the most desirable option
• Planning saves carbon – think about virtually scouting your locations, for instance
• How can we better incentivise sustainable work?

Talking of recognising sustainability, on Wednesday we will hold our inaugural Campaign Ad Net Zero Awards ceremony. Grab the very last tickets here!

In the meantime, sign up for AdGreen’s new training and start embedding the carbon calculator into your productions today.

THE AUTUMN STATEMENT

Following the Chancellor’s Autumn Statement, we issued a comment from Sue Eustace, our Director of Public Affairs.

She said: “We hope that the Government’s focus on tackling inflation and growth will deliver more sustainable and longer-term stability thus delivering confidence to companies investing in advertising to grow their brands”.

DEBATING THE METAVERSE

What does the metaverse mean for the future of adland? Join the Debating Group on Wednesday at 5pm where industry speakers will debate the motion “The Metaverse provides a unique opportunity for the advertising community to reach a whole new audience”.

Sponsored by the IPA, in the Chair, we have Lord Black, the Telegraph Media Group’s Deputy Chairman and Conservative Peer. Speaking for the motion are Ed Greig, Deloitte’s Chief Disrupter and Peter Judodihardjo, Behavioural Science Analyst at Ogilvy Consulting, who will face Melanie Wong, Global Planning Director, and Gethin James, Group Planning Director – both from VCCP.

Hope you can join us for a chance to pose your questions and have a peek into the parliamentary corridors of power. Book your tickets via our website.

ALL IN HOW-TO SESSIONS CONTINUE

This Wednesday, All In held its How-To session on Action 8: Improving the experience of our LGBTQ+ talent.

The session focused on welcoming the use of gender pronouns within your organisation, highlighting the positive impact this action can have on the LGBTQ+ community as a whole. We were lucky to hear from a panel of fantastic speakers, comprising Kate Williams (she/her), Head of Diversity and Inclusion, Publicis Groupe; Mark Runacus (he/him), Co-Founder and Planning Partner of Wax/On and Joint CEO of Outvertising; and Yeme Onoabhagbe (she/they), Associate Director, Student Transition & Outcomes, King’s College London, and Trustee, MindOut.

You can learn more about the session here and watch it on-demand here.

Make sure you register for All In’s How-To session on Action 9: Physical Disability here.

UKAEG’S BEEN BUSY

Earlier this month, our International Trade Director, Aisling Conlon, headed to Lisbon to attend the Web Summit 2022.

Joining her was Beth Johnson, Board Director & Founder, Umbrella, who highlighted her key learnings for us:

“Times are going to be tough so dig in and find efficiencies for your clients, continue to invest in web3 and sustainability tech, and forge a new data path. Marketing analytics as we know them are changing forever”. Read all about Beth’s experience here.

Coinciding with the Web Summit, DIT held its International Trade Week, aimed at giving UK businesses the support they need unlock international opportunities.

Check out UKAEG’s online presentations where speakers Matthias Gray, Freedman International; Julie Cohen, Across the Pond & Rosie Allimonos, Cultural Intelligence Coach; and Jes Men, PingPong Digital share their experience and tips on how to build a strong export strategy using the power of communications. From the importance of using cultural intelligence to achieving success in China – watch the sessions on demand here.

JOIN THE UKAEG TEAM

Do you want to help our UK Advertising Exports Group secure the next decade of international growth? Want to work alongside our International Trade Director in delivering a range of B2B marketing and new business activities to the advertising industry? Do you have around 2 years’ experience in the advertising industry and have delivered lead generation campaigns for UK advertising businesses? Then w

Apply now to join UKAEG as a Marketing Executive and check out the full job description here.

KANTAR’S THE STATE OF INCLUSION 2022 WEBINAR

Next Tuesday, November 22, from 10-10.30am Kantar will hold a live webinar on The State of Inclusion in 2022.

The session will highlight the latest findings from Kantar’s Inclusion Index, which formed the basis of our very own All In Census, as well as showing how collecting the right metrics can help your business understand, track, and measure progress across a wide range of inclusion and diversity targets.

Register for the webinar here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

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