Ad Matters 22.07.22

CAMPAIGN AD NET ZERO AWARDS – STANDARD ENTRY DEADLINE APPROACHING!

This week’s heatwave is yet more proof of our urgent need to take climate action.

The Campaign Ad Net Zero awards have been launched to recognise our industry’s best work that is tackling the climate crisis and helping our industry reach net zero by end 2030. These brand-new awards are designed to change the way we work and the work we make, with a focus on the real-world benefit of doing this.

The awards are eligible for anyone to enter within the industry, with a wide range of categories across all verticals. Plus, there’s special awards for: Green Production (most innovative production using green tools); Green Media Plan (carbon measurement using innovative processes); Green Event; Best Business Transformation, and last but definitely not least Campaign of the Year. Moreover, following the announcement of our plans to roll out Ad Net Zero globally, we have added two new categories: International Category and Sustainability Best Practice Award.

Are you leading the way on sustainability and inspiring others on their journey to net zero? Know you’ve got what it takes to win an award? Then don’t think twice, submit your entry here before 28 July!

TOGETHER WITH OUR FELLOW COMMS LEADERS

Yesterday, we held our Comms Leaders Meeting – the first one in our new offices on Berners Street! It was great to be together in-person with our fellow comms colleagues and leaders from across our industry and membership.

We hold these bi-annual meetings to provide updates on our plans for the rest of the year. We also got to hear about what everyone else has been up to across the industry.

If you’re a Comms Leader and want to be kept updated on our work, then please do not hesitate to get in touch here.

TAKE A PEEK INSIDE OUR PRESIDENT’S RECEPTION

Last week, we hosted our annual President’s Reception. The event was held on the fantastic roof terrace of IPG, Mediabrands, opposite the Old Bailey in London. Our President, Alessandra Bellini, CCO, Tesco, was our host for the evening.

It was a stunning summer’s evening with our members, with fantastic views over London’s skyline.

But don’t just take our word for it!

Check out our full gallery of photos here.

ASA OPINION-FORMER CAMPAIGN ROLLS OUT UK-WIDE

The Advertising Standards Authority has rolled out the next wave of their advertising campaign across the UK.

The campaign’s focus is on boosting awareness of the ASA’s regulatory role in our industry and the work they do to protect consumers from misleading, harmful, or offensive content from across the media landscape.

The campaign has targeted opinion-formers with messages about the regulator’s role in keeping advertising “legal, decent, honest and truthful” across a range of areas, including: climate change, gambling, alcohol, influencer advertising and HFSS food and drink.

Following a successful pilot, public-facing, campaign in Scotland last year – which increased overall trust in advertising – the ASA has also expanded its OOH and public facing campaign nationally. Widely known advertising icons such as the Churchill dog will be used to increase the awareness of the regulator and the important work they do to keep consumers safe.

See the ASA’s campaign in action here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’